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Know what marketing is working or not working, and how to best allocate resources.
Understand Your Analytics
Increase sales and conversions by turning data into actionable insights.
Get to Know Your Customers
Identify your best traffic sources, content, and audiences.
Get Detailed Feedback & Reporting
Support your team with an external analytics audit, consultation, training, or setup of custom dashboards & reports.
Problem Solve
Find out where you are losing customers, improve your SEO, fine tune your ad campaign settings.
Improve Performance
Don’t just track results. Measure performance so that you can continuously improve.
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What We’re Talking About
Stick or Switch: Are you changing marketing lanes?
Publishers are all looking for growth but, overall, sales are flat. Craig Riggs of ReaderBound joked in a recent PubWest webinar, "flat is the new up." So many publishers are changing up their marketing, they are leaving Facebook and X, they are trying offline...
Make a Move: Strategic Solutions for Marketing Books in 2025
As the book publishing landscape evolves, small and independent publishers face numerous challenges that demand strategic adaptation. Below are my thoughts on the key challenges that impact title and author awareness, consumer engagement, and sales, along with...
Finding the Path
What does 2025 hold for the publishing industry? Hello friends, If you’re feeling like 2025 started with a cold wind rather than a fresh breeze, you’re not alone. The publishing industry, like many others, is grappling with seismic shifts. I read today that New Star...
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