GA4 Path Exploration reports help marketers understand what steps visitors take before or after any particular event or page.
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A Marketer’s Guide to Google and Yahoo’s Upcoming Email Changes
by Monique Sherrett | Dec 6, 2023 | Email Marketing, Underwire Newsletter
Google and Yahoo have recently announced significant changes to their email authentication and unsubscribe standards, set to take effect from February 1, 2024. As marketers, understanding and adapting to these changes is paramount to maintaining a successful email...
Analytics for the Holidays
by Monique Sherrett | Nov 29, 2023 | Google Analytics
Reporting on 2023 with GA4 Black Friday is upon us and soon enough the December holiday rush will become the quiet panic of 2024 as you build your first holiday report using GA4. Here's what I would do. Top Landing Pages Know where people started their journey on your...
Understanding GA4 reports
by Monique Sherrett | Oct 18, 2023 | Google Analytics
As of July 1, GA4 has been the analytics version most people are using. Now that you are more familiar with the new interface, there are a few things to know that can improve your reporting. Why do I see fewer sessions in GA4 vs. UA? GA4 tracks sessions...
Changing times means changing up your campaigns
by Monique Sherrett | Aug 9, 2023 | Online Marketing Tips, Tools & Technology for Non-Techies, Underwire Newsletter
July-August have been exciting times for changes in technology. Consider the following when planning your fall campaigns. Twitter Became X Do we still tweet? Or do we x and re-x now? This platform continues to be strong for driving website traffic and conversions....
July 1 is not just Canada Day
by Monique Sherrett | Jun 26, 2023 | Google Analytics
GA4 is Google's only data tracking tool as of July 1 Yay! Google's UA -> GA4 transition day is finally here. As of July 1, Universal Analytics (UA) will no longer track data. It had a good run: October 2012 to June 30, 2023. Double check your data is tracking...
GA4 Countdown | 28 working days left
by Monique Sherrett | May 23, 2023 | Google Analytics
GA4 launches July 1 G'ah. Every time I log into Google Analytics I have to deal with the enormous countdown reminding me there's less than 40 calendar days (28 working days) before Universal Analytics stops tracking data. Not helpful. Let me offer you some actionable...
Data & Privacy Regulations: What marketers need to know to stay compliant
by Monique Sherrett | Apr 20, 2023 | Google Analytics
Data & Privacy Regulations: What marketers need to stay compliant Data collection and analysis is a core part of marketing. Marketers want to know everything from the basics like "how many people come to our website" to more advanced insights like "which are the...
What Is Generative AI?
by Monique Sherrett | Mar 17, 2023 | Harebrained Ideas, Monique's Pick, Online Marketing Tips, Tech Support for Non-Techies, Tools & Technology for Non-Techies
Researchers have been making strides in artificial intelligence (AI) for decades. So many might be wondering why ChatGPT has captured so much attention and whether it's a momentary fad or truly noteworthy. I think it's noteworthy. Here's why. AI is integrated into...
Google Announcements
by Monique Sherrett | Feb 1, 2023 | Google Analytics
The Google Ads shift towards automation continues as "similar segments" will be removed from all ad groups and campaigns on August 1, 2023 The change is meant to help advertisers stay ahead of increasing restrictions around privacy by using automation strategies that...
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