Is It Time to Redesign Your Website? I’m kicking off a redesign of the Boxcar Marketing site, and as luck would have it, a few Boxcar clients have recently done the same. So I thought—why not share the questions and thinking that make the early stages of a web project...
Whether you're a solo marketer juggling campaign reporting or a CMO guiding a team, Google Analytics 4 (GA4) can either be your best friend or an overwhelming data maze. The key? Stop gulping—start sipping. This field guide helps you plug GA4 into your daily or weekly...
April 14, 2025, Monique Sherrett presented at the BC Books publishing summit in Victoria BC | Session 4: Finding your community in marketing and publicity. The below provides a comprehensive overview of the "That's Wild" collaborative campaign, offering practical...
Publishers are all looking for growth but, overall, sales are flat. Craig Riggs of ReaderBound joked in a recent PubWest webinar, "flat is the new up." So many publishers are changing up their marketing, they are leaving Facebook and X, they are trying offline...
As the book publishing landscape evolves, small and independent publishers face numerous challenges that demand strategic adaptation. Below are my thoughts on the key challenges that impact title and author awareness, consumer engagement, and sales, along with...
What does 2025 hold for the publishing industry? Hello friends, If you’re feeling like 2025 started with a cold wind rather than a fresh breeze, you’re not alone. The publishing industry, like many others, is grappling with seismic shifts. I read today that New Star...
I had 3 great marketing questions posed to me last week and I thought I'd share my responses. Question 1: Is there a way to show the Full URL of pages being shown in GA4 Realtime reports? Unfortunately there is no way to modify the Realtime reports. What you see is...
Holiday campaign tracking provides insights into what's working or not working. But you need to set it up. It's 5 weeks and 3 days until Black Friday, and even if your business is not located in America, this retail event kicks off the holiday shopping season around...
GA4 has some great features, but it also has limitations that drive users to the Explore feature where they can use various dimensions, metrics, and segments not found in the standard reports. That is great, but if you're relying on GA4 Explorations for your...
To back up or not to back up? That is the question. There's just 5 weeks left before your UA data vanishes. For the past year, you've been able to access your old UA data in Google Analytics, but that's ending soon. Should you care? Q: Do you check your data...