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Boxcar Marketing is a digital marketing consultancy with expertise in publishing, education, and cultural organizations. We help marketing teams master marketing best practices and leverage their analytics.
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Optimize Your Marketing

Know what marketing is working or not working, and how to best allocate resources.

Understand Your Analytics

Increase sales and conversions by turning data into actionable insights.

Get to Know Your Customers

Identify your best traffic sources, content, and audiences.

Get Detailed Feedback & Reporting

Support your team with an external analytics audit, consultation, training, or setup of custom dashboards & reports.

Problem Solve

Find out where you are losing customers, improve your SEO, fine tune your ad campaign settings.

Improve Performance

Don’t just track results. Measure performance so that you can continuously improve.

Services

FEATURED CLIENTS

We have worked with Monique for many years and continue to return to her as an expert on all things digital marketing and ecommerce. Her insights have been invaluable to our team and have structured the work we do every day.

Laura Chapnick, Trade Marketing Director @ House of Anansi Press & Groundwood Books

I hired Boxcar Marketing to do a deep dive of our analytics and surveys to create an ad kit (and other documents) based on them. I was blown away by the depth of work and the flawless final product!

Holly Kent, Executive Director @ Ontario Book Publishers Organization

Monique is our go-to specialist for site analytics – in terms of designing the analytics setup for a new site, implementing or tuning analytics during site deployment, or deep analysis of analytics data for a live site. She has mad skills and the best insights, by far, that we have ever had re: user behaviour and site performance. Highly, highly recommended to say the very least.

Craig Riggs, Partner @ Turner-Riggs

Recent Projects

What We’re Talking About

Finding the Path

What does 2025 hold for the publishing industry? Hello friends, If you’re feeling like 2025 started with a cold wind rather than a fresh breeze, you’re not alone. The publishing industry, like many others, is grappling with seismic shifts. I read today that New Star...

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AMA | Ask Me Anything

AMA | Ask Me Anything

I had 3 great marketing questions posed to me last week and I thought I'd share my responses. Question 1: Is there a way to show the Full URL of pages being shown in GA4 Realtime reports? Unfortunately there is no way to modify the Realtime reports. What you see is...

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How to Track Marketing Campaigns in GA4

How to Track Marketing Campaigns in GA4

Holiday campaign tracking provides insights into what's working or not working. But you need to set it up. It's 5 weeks and 3 days until Black Friday, and even if your business is not located in America, this retail event kicks off the holiday shopping season around...

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