Did you see me on Lab with Leo on Tech TV?
I was on Episode 132 talking about email marketing.
The segment will be live online eventually and I’ll update this post.
In the meantime, do you want 10 tips for improving your email marketing this year?
Constant Contact, which is one of the email delivery services I mention in the Lab with Leo segment, produces a great email newsletter.
Last week Amy Black, Constant Contact Editor, Hints & Tips e-Newsletters, offered up these 10 great tips:
1. Develop a communications calendar – This year, plan ahead. Sit down with a calendar each quarter and look at everything you have coming up. Think through what your goals are and how you want to market your products, events, or organization with email and the other communication tools available to you.
2. Create your emails early – Are certain times of the year busier for you than others? When you have so much going on, it’s hard to give the time and brain power needed for creating excellent marketing emails. A solution is to create some of these emails during a slower time in your year. If you have your plan in place, you know what you have coming up. You can even set the day and time your emails will go out, so you don’t have to give them a second thought.
