Facebook is “a social utility that connects you with the people around you.” What does that mean? It’s a place for friends to hang out online.

Are you a business professional looking to capitalize on friends hanging out online?

Sounds dirty doesn’t it.

As businesses we have to keep in mind the nature of the communities we are joining. Facebook is about personal networks. Facebook became a phenomenon because it’s simple, it’s fun, it has photos, it has spam-free email, and because there’s very little advertising. If you want to be active in Facebook, go beyond advertising. Create value-add applications, like the TripAdvisor map. Create fun games or quizzes or tools that help users socialize.

And by all means follow the 10 Facebook Tips for Professionals posted by Bill Sweetman on OneDegree.ca.

1. Use your real and full name in your profile
2. Make sure your profile includes a photo of you
3. Include detailed business information in your profile
4. Do not invite strangers to be your Facebook friends
5. Do not send messages to strangers

Visit OneDegree.ca for the next 5 tips and full details on why the first 5 are so important.