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10 Tips For Using Facebook Timeline For Business

by | Apr 3, 2012 | Social Media Marketing, Underwire Newsletter

Introducing Facebook Timeline for Pages

Facebook’s Timeline for Pages launched March 30th.

If you’re just catching up, here are tips for setting up, managing and measuring success on Facebook Timeline.

Setting Up Facebook Timeline for Business

1. Timeline for Brands offers great opportunities to tell your corporate story. 4 things you need to know to transition your Facebook page to the new Facebook Timeline.

2. Know the Timeline cover image rules and sizes.

3. The new Timeline Apps allow for more customization than the old Page Tabs. How to use, edit and promote apps on your Facebook Timeline.

4. Use the Pin feature to pin posts to the top of your Page.

Managing Your Facebook Timeline

5. When posting to your Timeline, understand the motivations of your audience.

6. What to pin to the top of your Facebook Timeline.

7. Hidden posts are now hidden. How to find and manage hidden posts (now called Spam).

8. When managing Facebook comments, follow the 3Ts of Online Customer Service.

Measuring Success on Facebook Timeline

9. Use Facebook Insights to measure your marketing activities. Understand the New Facebook Insights.

10. Have 60 facebook fans but a reach of only 29, why? How Facebook Edgerank works.


Looking for more online marketing help?

See our daily 1 Minute Marketing Tips on the Boxcar Marketing YouTube channel.

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By Crissy Campbell

Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.
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Social Media Marketing | Underwire Newsletter

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