Over at NetSquared Britt Bravo has a great article listing 10 ways non-profits can use blogs.
The common point of all 10 items on the list at once indicate a blog’s role as a clearing-house and collection-point for information among the various constituents involved in a non-profit. This is a great way of seeing a blog, but this strategy is certainly not limited to blog websites. An effective website, regardless of whether it includes a blog-type structure, offers a great opportunity to non-profits that need two-way communication with the world. And really, isn’t that all non-profits?
The article does a good job of orienting the strengths of blogging to the non-profit sector, and using the right language to describe the phenomena. I recommend it as a primer for those new to blogging and a refresher for those familiar with social software.
If you’re interested in learning more about how non-profits can use blogs to connect in the networked world, you’ll want to check out Word Power, a strategic blogging workshop coming May 17-21 to the Hollyhock Centre on beautiful Cortes Island. Local Vancouver blogger Rob Cottingham is wired into the event as his company, Social Signal, is presenting it.
I think I’m going to be in Toronto the days before (May 15 and 16) at the Mesh Conference, but if I was available I’d have loved to participate in Work Power.
