Blog

+ Free advice and other musings

15-Minute Tour of GA4

by | Mar 24, 2022 | Google Analytics, Underwire Newsletter

Google is depreciating Universal Analytics on July 1, 2023.

Wow, Google has called the bluff and announced that Analytics users have 15 months to switch to something else or get their GA4 house in order.

​You can read the announcement here​
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/?ck_subscriber_id=538088523

I recommend getting familiar with GA4 and the basic reports. 

Take my 15-min tour of the GA4 Reports sectionhttps://youtu.be/s8u6v-N8nao

You may also like …

Finding the Path

What does 2025 hold for the publishing industry? Hello friends, If you’re feeling like 2025 started with a cold wind rather than a fresh breeze, you’re not alone. The publishing industry, like many others, is grappling with seismic shifts. I read today that New Star...

read more
AMA | Ask Me Anything

AMA | Ask Me Anything

I had 3 great marketing questions posed to me last week and I thought I'd share my responses. Question 1: Is there a way to show the Full URL of pages being shown in GA4 Realtime reports? Unfortunately there is no way to modify the Realtime reports. What you see is...

read more