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3 Easy Ways to Use Facebook’s New Timeline Apps

by | Mar 13, 2012 | Social Media Marketing

Boxcar Marketing's Facebook Timeline

Facebook recently announced Facebook Timeline for business and brand pages! Instead of the old Facebook layout with Page Tabs, we now have Timeline Apps.

Timeline Apps help brands tell their story and engage with fans through contests (like the Antavo and Strutta) as well as through apps for shared interests such as travel, food and photos. Some of the most popular apps are TripAdvisor, Goodreads, Pinterest and Causes. (Add apps to your timeline.)

So far, we like the new Facebook Timeline because instead of having apps hidden in a left-hand sidebar, Timeline Apps are now right below the main cover image in a horizontal top navigation bar. Only 4 apps can appear at the top, with a maximum of 12 apps listed on your Timeline.

The other nice thing about the new Timeline for Business Pages is that not only are apps more prominent than page tabs, but there’s more opportunity for customization in how apps appear on your Timeline.

Here’s are 3 easy ways to use, edit and promote apps on your Facebook Timeline.

1. Rearranging The Apps On Your Timeline

You can list a maximum of 12 apps on your Timeline and, other than Photos which can’t be moved from the first position, you can rearrange these in any order you wish.

To rearrange apps:

  • Hover over the app and click on the pencil icon
  • Choose the app you want to swap it with

Rearranging Facebook Apps

Remember that most visitors to your Timeline will only see the top row, so make sure that the 3 apps you choose to list at the top are the most exciting or interesting apps for visitors. Depending on your apps, this could be giveaways, videos or blog content.

2. Changing Your App’s Name and Thumbnail Image

Changing the name of your Page Tabs was possible before, but now you can also change the image associated with your app.

To change an app’s name and thumbnail image:

  • Under the pencil icon, choose Edit Settings.

Changing the Name of Facebook Apps

  • Here, you can change your Custom Tab Name (make sure to click Save before you click Okay) or you can change your Custom Tab Image.

image

  • When changing your app’s thumbnail image, the image you upload can be a maximum of 111 pixels x 74 pixels. We suggest using an image close to the maximum size in order to take advantage of the space.

Experiment with different photos, text, and calls to action for your thumbnail images to test out what works with your Facebook fans.

3. Promoting Your Apps Using Facebook Timeline

Because there’s no default landing tab anymore, promoting apps is a bit trickier. For example, you can still use fan gates (or like gates) on a contest app so that only those who have liked your page can see the contest details. But driving traffic to that contest is all the more difficult. This is true for all Timeline Apps.

Here are 3 ways to drive fans to your Facebook Timeline apps:

  1. You can post a status update about your app and link to it. Get the link for your app under the pencil icon by choosing “Link to this Tab.”
  2. If you want to promote the app for 7 days, you can post a status update as mentioned above but then pin your post to the top of your Facebook Page. A pinned post has a orange flag in the top right corner and remains at the top of the page for 7 days. After 7 days, the post will return to the timeline under its original post date.
  3. You can also run a Facebook ad and link to your app. Follow the same instructions as above to find the link for your app.

Looking for more help managing Facebook pages?

 

By Crissy Campbell

Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.

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