Socialnomics: How social media transforms our lives and the way we do business by Erik Qualman, published by Wiley Publishing, is in bookstores and on eReaders.
Stick or Switch: Are you changing marketing lanes?
Publishers are all looking for growth but, overall, sales are flat. Craig Riggs of ReaderBound joked in a recent PubWest webinar, "flat is the new up." So many publishers are changing up their marketing, they are leaving Facebook and X, they are trying offline...
