Are you using these 5 online tools to expand your sales and marketing opportunities?
1. Email newsletters
Like direct mail, this is one way of delivering a marketing message to a prospective customer. The greater your ability to tailor and personalize these messages, in combination with gaining permission (rather than spamming), the greater your positive response rate will be.
2. Webinars
Online demos or training sessions can be an effective way to explain an offering, present a topic or generate interest.
3. Video
Increase awareness of your product or service offering by creating short videos that fans, media and other interested parties can feature on their websites and blogs. Create your own video channel and feature clips on your website and popular video sharing sites such as YouTube.
4. Blogs
As communication vehicles, blogs allow you to have a public conversation with prospective customers, current customers and fans.
A blog allows visitors to comment and provide insight on your products and services instantly, and it provides an opportunity to create buzz about your stuff or company.
5. Expertise materials
White papers and case studies are popular marketing tools and serve as ways to present materials as educational rather than as blatant sales or marketing messages.
They can be used to establish your company’s credibility among media and customers.
Have another online tool that’s good for business? Share your thoughts in the comments.
