Dec 15, 2011 Update: Here’s how to filter out internal traffic in the new Google Analytics. Nothing skews your website analytics more than including your internal traffic. Employees’ behaviours on the site are different than visitors’ behaviours...
The iPad launched in Canada two weeks ago now and we’re waiting to see what impact it will have on book sales and the publishing industry as a whole. While it’s still too early to get concrete data (in Canada few books have even been licensed to the...
Google Analytics’ Annotations feature is a really useful tool that doesn’t get used as much as it should. It’s an easy feature to apply and it’s great for measuring the success of your marketing campaigns because it creates an activity timeline...
Effective copywriting is about having a good mix of SEO copywriting skills, online writing skills, and a solid understanding of your target audience and your overall marketing objectives. Good copywriting can help your content get found, convince people to buy your...
Facebook Pages aren’t a new feature, (although they keep changing the types of pages available), but when creating a Facebook Page it is difficult to know which type of page to choose. And Facebook doesn’t make this easy—once you’ve chosen a...
I was at Northern Voice two weekends ago and I went to a great session with the CBC’s Lisa Johnson and the Vancouver Sun’s Kirk LaPointe, on how journalists use social media. At the session, LaPointe argued that there is no news problem or audience problem...
April 26, 2012 Update: Here’s how to give someone access to your Google Analytics in the new Google Analytics. Google Analytics gives you the ability to add users to your account and to grant them different levels of access. This is useful for when you want to...
Facebook has been releasing a ton of changes lately and, I don’t know about you, but we’re finding it difficult to keep up with them all. Most of the changes were introduced at the Facebook F8 developer conference back in April where Facebook released its...
May 15, 2012 Update: Here’s how to get Analytics reports sent to your inbox in the new Google Analytics. Setting up your Google Analytics account to deliver your reports to your Inbox is a handy way to remember to monitor your web stats. Go to your Dashboard...
Revised April 26th with reader suggestions. If you’ve signed into Facebook in the last couple of days, you’ve probably seen this message It seems innocent enough, but as this librarian found out, it’s more complicated (and, in our opinion, invasive)...