Earlier this month we looked at how to make sense of a Google Analytics report. Now we’re going to take a step further and explore Analytics’ Advanced Segments tool. This tool allows you to segment your website users into separate, defined channels to see...
Back in January, Monique was asked to impart her social media wisdom on Monica Hamburg’s blog, Me Like the Interweb. Monique’s lesson was this: Talking to clients about social media is always an exercise in metaphors for me: Social networking is a digital...
If you are new to Google Analytics, then understanding the monthly Google Analytics Report can be a challenge. Here’s a breakdown of a standard monthly report and what the numbers mean. The Dashboard The Dashboard gives you a quick summary of the entire report....
Julien Smith, co-author of Trust Agents with Chris Brogan, spoke at Third Tuesday Vancouver this week about the nature of social capital and building tribes. While I was expecting a bland presentation on the importance of building community within social networks, I...
We spend a lot of our time helping clients get social media marketing efforts and budgets approved by the decision makers—be it board members, CEOs or upper management. Social media is still new territory and many are hesitant to jump on the social media...
The beginning of the year is a great time to reflect on the tools we use and to experiment with new ones that will help make our jobs easier for the next 12 months. These are the online marketing tools that we recommend for 2010. Listening Tools At the heart of any...
If you’re like us, you subscribe to blogs with the full intention of reading every post but, as your email or RSS reader fills up, you never get around to reading all (if any) of them. If you’re looking to narrow down your reading list for 2010, these are...
Reviewed from Uncorrected Proof Friends with Benefits is one of the few books that offers social media marketing case studies with accompanying stats. Although every company has to set their own baseline for metrics, having a reasonable idea of what to expect...
What better way to show the world that reading is sexy than through a pin-up calendar that raises funds to support dyslexia? The Reading Is Sexy Calendar, featuring some of Vancouver’s finest (and sexiest!) readers, is being launched this week. The calendar aims...
What does it take to lead a global brand? This year’s International Business Conference (IBC) is focused on marketing and branding strategies that will help us answer this question. IBC is the longest running full day conference organized by the Sauder School of...