Many of the lessons we learn in childhood stay with us into adulthood, enriching our lives and providing much needed guidance. Sometimes Oregon Trail was the game you played primarily to shoot rabbits instead of learning about America’s pioneers; but other times...
Google+ Business Page set up is just like Facebook set up. It’s a place to connect with fans and colleagues and to discuss industry news and information with them. Google+ Business Pages are also very important for search. Google is using information from...
(c) 2011 WordStream - a certified AdWords partner. This infographic from WordStream is a great breakdown of how Google’s AdWord auction works. It outlines how keywords are entered into the auction, how Google decides which ad is shown where, and how...
Happy New Year! We’ve spent the first week of 2012 here at Boxcar Marketing struggling with Google products—in particular, how to link an AdWords account to a Google Analytics account. Below are the steps that worked for us to link our two accounts....
Photo by Elana Amsterdam Here at Boxcar Marketing, we like eggnog—and it’s even better with rum. Here’s an easy recipe from The Kitchn for Homemade Eggnog that you can make with either rum or bourbon. Yum! To busy yourself in between eggnogs, (if you...
If you’ve read our post on how to filter out your internal traffic in Google Analytics, you know that it’s important to filter out your internal traffic (employees, subcontractors) in order to avoiding skewing your data.If you’ve read our post on how to filter...
Last week, Google announced, that Google+ is now available for Google Apps users. This is great news for companies, as Google+ has some exciting features for business use. To get started, your Apps Adminstrator needs to activate Google+, following the same process as...
Photo by Kevin Dooley CC BY2.0 Now that you’ve built your profile and company page on LinkedIn, you’re ready to start using LinkedIn for business. Unlike social networks like Twitter and Facebook, LinkedIn is a social platform built specifically for...
BookNet Canada held the first Tech Forum West in Vancouver on October 18th. Titled Reboot the Book, the conference was a chance to explore how to redesign books using enhancements, apps and the tools available through BookNet Canada. 1. Serve the reader, not the...
Once you’ve built a killer LinkedIn profile, it’s time to build your company profile on LinkedIn. Having a company page on LinkedIn provides another place for clients and customers to find you. It’s also a place to post job openings and to highlight...