There have been a lot of changes to social networks recently. To help you keep on top of what’s been happening, below are two changes that you should be aware of this week. Changes to Facebook Fan Page Posting Permissions Earlier this week, Facebook made changes...
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How to Use Google Tools to Improve SEO
by Crissy Campbell | Sep 22, 2011 | Search Marketing (SEO, Paid Search), Underwire Newsletter
First, what is search engine optimization? Here’s a 3-minute video from Common Craft, in collaboration with Search Engine Land, that explains SEO: You can use Google Webmaster Tools and Google Analytics to improve your search engine optimization ranking:...
Facebook’s New Subscribe Button
by Crissy Campbell | Sep 15, 2011 | Social Media Marketing
On Wednesday, Facebook announced the launch of a new subscribe button that will let you see status updates from people you aren’t friends with, if their status updates are publicly visible. Similar to Twitter, the subscribe button will let you follow people that...
How To Build A Killer LinkedIn Profile
by Crissy Campbell | Sep 15, 2011 | Social Media Marketing
Your LinkedIn profile is both a portrait of who you are professionally and a representation of your company. Below are tips for creating a professional and findable LinkedIn profile that highlights your assets. 1. Use A Profile Photo. LinkedIn is about making business...
Tech Forum West Coming to Vancouver
by Crissy Campbell | Sep 8, 2011 | Events
For those who have attended BookCamp Vancouver the past two years, there’s a new event happening in lieu of BookCamp this fall. BNC’s Tech Forum West is coming to Vancouver October 18th. The conference, titled Reboot the Book, will focus on how to redesign...
Facebook’s New Privacy Features
by Crissy Campbell | Sep 1, 2011 | Social Media Marketing
Facebook made huge changes to their privacy features last week, including how tagging and location sharing works, who can see the content that you post and what gets posted to your profile. How Sharing Works Now You can tag anyone on Facebook, even people who...
Facebook Marketing Plan Checklist
by Crissy Campbell | Aug 24, 2011 | Social Media Marketing
Now that we’ve covered how to manage your Facebook business page, the must-have apps to use, and frequently asked questions about Facebook business pages, here’s a 10-step checklist to help you get started with your Facebook marketing: Getting Started 1....
Frequently Asked Questions About Using Facebook for Business
by Crissy Campbell | Aug 17, 2011 | Social Media Marketing
Below are the most frequently asked questions about Facebook for business. Why should I have a Facebook business page? There are several reasons to have a Facebook business page. First, it’s a violation of Facebook’s Statement of Rights &...
7 Must-Have Apps For Your Facebook Business Page
by Crissy Campbell | Aug 10, 2011 | Social Media Marketing
Once you’ve sorted out how to set up and manage your Facebook Business Page, the next step is understanding what applications to use. Using the right applications can help you create a robust Facebook business profile by building content on your page and...
How To Enable Google Places
by Crissy Campbell | Jul 26, 2011 | Online Marketing Tips, Search Marketing (SEO, Paid Search)
Google Places is Google’s version of a local business directory. Listings appear in Google search results under Places, with pins that locate businesses on a Google map. Google Places is excellent for online marketing because it’s a free and easy tool that...
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