This infographic from SEOmoz has useful blog design tips for search engine optimization. It’s a great resource to have on hand when building or redesigning your blog: Created by Dawn Shepard for SEOmoz
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Top 5 Ranking Factors in Search
by Crissy Campbell | Jul 12, 2011 | Search Marketing (SEO, Paid Search)
SEOmoz recently came out with their 2011 Search Engine Ranking Factors report that analyzes what influences search ranking. The report compiles survey results from 130+ SEO professionals as well as search data on 10,000+ keywords. The graph below shows what...
How to Manage Your Facebook Business Page
by Crissy Campbell | Jun 9, 2011 | Social Media Marketing
Managing your Facebook business page can be time consuming. Here are our tips for how to manage your Facebook page efficiently while ensuring that it is still effective and engages your fans. Notifications When Facebook made changes to their pages this past spring,...
What’s New in Social Media
by Crissy Campbell | May 31, 2011 | Social Media Marketing
A few social media developments that are currently on our radar: New Facebook Promotions Guidelines In early May, Facebook revised their promotions guidelines, simplifying them and making them easier to understand. The most important change to Facebook’s...
Twitter for Business: Getting The Most Out Of Twitter
by Crissy Campbell | May 25, 2011 | Social Media Marketing
Twitter is an excellent tool for sharing information, promoting your business and engaging with your fans. Whether you’re new to Twitter or just need to polish up on your skills, here are some helpful resources for using Twitter for business. Find Your Twitter...
Is Your Business Blooming?
by Crissy Campbell | May 18, 2011 | Internet Marketing Strategy
It’s May. Is your business blooming? Back in December, the Underwire Newsletter posed 3 questions related to business planning for 2011. Now it is time to see how things are going. Did you work out how to answer yes to the 3 big questions? Would you say your...
How To Use Social Media For Events Part 2
by Crissy Campbell | May 10, 2011 | Social Media Marketing
Photo by Jerk with a Camera How to Use Social Media for Events is a two-part blog series on best practices for event promotion and management using social media tools. Part 1 looked at tools such as WordPress, Eventbrite, Facebook and Twitter for organizing and...
How to Use Social Media for Events
by Crissy Campbell | May 4, 2011 | Social Media Marketing
Photo by kk+ How to Use Social Media for Events is a two-part blog series on best practices for event promotion and management using social media tools such as WordPress, Eventbrite, Facebook and Twitter. Part 1 will look at tools to use for organizing and promoting...
How To Use Analytics To Optimize Your Website
by Crissy Campbell | Apr 19, 2011 | Google Analytics, Underwire Newsletter
Analytics data can be overwhelming. One way to get the most out of your data is to use analytics to monitor how your site is performing and what to optimize. Here are 3 Google Analytics tools you can use to discover how to improve your site. (And if you don’t...
Boxcar Marketing At BookNet Canada’s Tech Forum
by Crissy Campbell | Apr 5, 2011 | Publicity, Speaking, Work
The Vancouver Sun recently published an article by Sean Cranbury that highlights Monique Trottier’s presentation at BNC Technology Forum 2011. Tech Forum is an annual event that showcases experts and visionaries from the international publishing and bookselling...
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