Why Run A Contest On Facebook? Facebook is a great platform for running a contest because it can expand your audience, raise awareness about a product or service, boost audience engagement and increase your fans. For example, So Nice, an organic soy milk company based...
Social media makes sense for nonprofits because it’s an excellent tool for building relationships and connecting with audiences. Social media helps to give organizations a human face and being willing to engage on social networks helps to build trust and...
Twitter is a great tool for public relations because it can be used for finding conversations and engaging with influencers who are chatting about specific topics. Stacey Acevero, social media manager for PRWeb, has provided her tips for the best ways to use Twitter...
Monique Trottier, founder of Boxcar Marketing, has a guest post on PRWeb.com talking about how to measure the success of your PR campaign. A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR...
Social media marketing campaigns can be divided into two modes—maintenance mode and outreach mode. Maintenance mode includes the regular, every-day running of your campaign. This could involve posting tweets on Twitter, monitoring comments on your blog, or...
Let’s start with the basics. What are blogs? Blogs are networked environments of people with shared interests. A metaphor that we like at Boxcar Marketing is that if the internet is a big party, then bloggers are clusters of people having a conversation. Who is...
In today’s environment, successful public relations needs to incorporate social media. Social media can enhance your public relations efforts because of the potential for word of mouth and how quickly and easily conversations can spread online. Social media has...
What is a RSS feed? RSS stands for Really Simple Syndication. It is a XML web feed that pulls new content from a website. RSS feeds are useful because, instead of having to visit your favourite blogs and websites to see if they have new posts, RSS feeds come to you...
Blogs are excellent marketing tools. They allow you to have conversations with prospective customers, current customers and fans. Basically, they’re like your media centre - you determine what stories you want told and they provide an opportunity to create word...
Creating your own LinkedIn Group increases your profile and gives you control over the group’s content and reach. The goal with a group is to engage your audience and leverage your company’s thought leadership. From our experience, it’s best to have...