Facebook Places Facebook Places was announced August 19th and is currently only available in the US. Similar to Foursquare and Gowilla, you share your location by checking in to where you are by using your smartphone. What’s All the Excitement Over...
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How to Use Facebook Questions and Places: Part 1
by Crissy Campbell | Aug 31, 2010 | Social Media Marketing
In the last month Facebook has released two new features - Questions and Places. Questions lets you post queries to the Facebook community and Places allows you to share your location with your Facebook friends. While neither of these functions are new to the web,...
Is Your Website Frustrating Users? What To Monitor in Google Analytics
by Crissy Campbell | Aug 24, 2010 | Google Analytics
Last week we looked at website usability and the three golden keys to creating better online user experiences. Google Analytics can be a useful tool when reviewing your site’s usability and there are a number of ‘red flags’ to watch out for. These...
Website Usability: Get Your Site Ready For Fall
by Crissy Campbell | Aug 17, 2010 | Online Marketing Tips, Underwire Newsletter
It’s August and, albeit reluctantly, we are busying preparing for Fall. What better time than now to review your website’s usability? Todd Sieling of Corvus Consulting recently presented at the SFU Summer Publishing Workshops on usability and outlined his...
Best Book and Technology Blogs
by Crissy Campbell | Aug 9, 2010 | Monique's Pick
Registration for BookCamp 2010 opened last week and we’re getting excited for a full day of book and technology-related discussions. BookCamp Vancouver is a chance to bring the publishing and technology community together to discuss the future of books and...
Measuring your Social Media Marketing: KPIs for Product & Brand Awareness
by Crissy Campbell | Jul 22, 2010 | ROI Measurements, Social Media Marketing, Underwire Newsletter
Marketers know that the ability to measure success online is far more accurate than measurements offline. Tracking, analyzing and responding to the data is your key to success. Begin by defining the key performance indicators, or KPIs, for your campaigns. With your...
BC Book Prizes’ Summer 2012 Online Auction
by Crissy Campbell | Jul 20, 2010 | Events
One of our clients, BC Book Prizes, is holding their Summer 2010 Online Auction. They have some amazing prize packages that are open to bidding and the proceeds go to supporting the achievements of British Columbian writers and publishers. Prizes Include: The...
Hootsuite’s New Features: Hootsuite 5, Social Relationship & Support Tools, and Paid Packages
by Crissy Campbell | Jul 15, 2010 | Social Media Marketing
If you are unfamiliar with Hootsuite, it’s a twitter platform (based out of Vancouver) that lets you manage multiple twitter accounts, schedule your tweets, sync twitter accounts with your team, and track your twitter stats - like how many users are clicking on...
5 Must-Read Social Media Articles
by Crissy Campbell | Jul 7, 2010 | Social Media Marketing
A lot has been happening on the web these past few weeks so we thought it’d be useful to do a roundup of some of the must-read articles that we’ve come across that you may have missed. Do you have other interesting articles to add to this list? 5 Social...
Become a Google Analytics Pro
by Crissy Campbell | Jun 24, 2010 | Google Analytics, Underwire Newsletter
Back in April we talked about How to Understand a Google Analytics Report and since then we’ve been providing a lot of Google Analytics tips. Since it’s handy to have all of our tips in one place, here is a roundup of our Google Analytics guidelines and...
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