by James Sherrett | Apr 4, 2006 | Harebrained Ideas
Buying gasoline has always struck me as a great example of irrational behaviour masquerading as bargain hunting. People drive around until they have nothing but fumes left in search of cheap gasoline. People put $5 in and wait for the price to drop. When prices are...
by James Sherrett | Apr 3, 2006 | Web Content
Over at NetSquared Britt Bravo has a great article listing 10 ways non-profits can use blogs. The common point of all 10 items on the list at once indicate a blog’s role as a clearing-house and collection-point for information among the various constituents...
by James Sherrett | Mar 29, 2006 | Client Work, Work
Yesterday I discovered a new term: circuit rider. From wikipedia: The term circuit rider, which has its roots in Methodist preaching, has more recently been applied to technology assistance providers who travel to small non-profit organizations in a particular sector...
by James Sherrett | Mar 24, 2006 | News, Work
At times, it will. I can promise it. In fact, I bet that right now you could click around and find something not working. And we think that’s okay, for now. We wanted to launch the site, and it was half-finished. So rather than having nothing we launched it....
by James Sherrett | Mar 23, 2006 | Events
A few prominent folks in the Toronto technology community have banded together to create mesh: Canada’s web 2.0 conference. I’ve been anticipating the conference that has become known as mesh for a few weeks now, since Rob Hyndman and Matthew Ingram...
by James Sherrett | Mar 22, 2006 | Online Communities, Personal Technologist, Web Content, Work
Steve Krause writes a lengthy review / overview of two different approaches to music recommendations: Pandora and Last.fm. As he sees it, Pandora‘s algorithm-based approach is equal to the nature school of thought while Last.fm‘s behaviour-based approach...
by James Sherrett | Mar 21, 2006 | Internet Marketing Strategy, Online Communities, Personal Technologist, Work
My tongs, the tongs that I use almost every day, are Oxo tongs. They are wonderful tongs. I use them on the stove, when roasting in the over, on the barbecue grill. I also use them to serve guests. I use them for salad. When cooking and serving, my tongs act as an...
by James Sherrett | Mar 20, 2006 | Harebrained Ideas
Andrew Goodman of Traffick writes in a post called Do you lie for a living?: I’m just flipping through Joseph Jaffe’s excellent Life After the 30-Second Spot (the PDF version—I hate to wait). When he still worked at an ad agency, Jaffe’s...
by James Sherrett | Mar 17, 2006 | ROI Measurements
Over at the Marqui Software blog they have some great feedback for the popular question: What is the ROI of having a blog? The case study they point to is from Stormhoek, a South African winery who marketed the launch of their new white wine through blogs and online...
by James Sherrett | Mar 15, 2006 | News, Work
Congratulations to Smallthought software’s Andrew and Avi for winning Under the Radar’s Best in Show along with a slough of other awards at South by Southwest (SXSW Interactive) last week Under the Radar, a conference unto itself. Smallthought are a local...
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