Local Vancouver start-up NowPublic have just announced receiving funding of (USD) $1.4-million from a group of leading technology and media investors and individuals. The company will be using the financing to grow its reporter base and deliver the first On Demand...
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+ Free advice and other musings
Volume Consultants vs. Quality Consultants
by James Sherrett | May 23, 2006 | Internet Marketing Strategy, Work
I came across a great post today that relates nicely to the way clients base their decisions on who to hire for a piece of work. As context, often Work Industries competes with larger web consultants. Those larger consultants often have large portfolios of work and...
Web Strategy for Small and Medium-Sized Businesses
by James Sherrett | May 19, 2006 | Internet Marketing Strategy
Shane Schick writes in the Globe and Mail today that Small businesses need online savvy for success. I read the article and liked it. Profiled is a product I’ve been keeping an eye of for a few months now, Shopify, a simple way for anyone to set up an e-commerce...
How the Influencer 50 Doesn’t Teach You to Fish
by James Sherrett | May 17, 2006 | Harebrained Ideas
Over at the Marqui blog Tara reports back on an Influencer 50 report Marqui commissioned to tell them what groups exerted the most influence over the buying decision of their target market. The results: Industry Analysts: 22% Journalists: 18% Vendors: 18%...
Skype Makes Long-Distances Tolls Obsolete*
by James Sherrett | May 16, 2006 | Tools & Technology for Non-Techies
*For a limited time, to a limited geography, for people with the free Skype software installed on their computer and audio in and audio out device(s) equiped Skype announced today that its SkypeOut service is going free for all calls in North America until December...
CollectiveX: How to lose customers and frustrate people
by James Sherrett | May 12, 2006 | Online Communities
Today I came across CollectiveX, a site for managing a group of people on the web. Interesting, I thought to myself. That’s pretty much what I’ve been looking for for a client who wants to manage their board members, various committees and all their...
Effectiveness vs. Efficiency
by James Sherrett | May 11, 2006 | Work
I came across a strong post today from the E-Valuation of Information Systems blog about the vital difference between effectiveness and efficiency. Especially helpful to me were the compare / contrast columns of words associated with effectiveness and efficiency. I...
Harebrained Idea #2: Make Words from your Phone Number
by James Sherrett | May 10, 2006 | Harebrained Ideas
Recently I went through the rigamarole of buying a cell phone for the first time. Yes, there was pain. But now I like my handy little connected toy. In the sales process I had the opportunity to choose my phone number. The sales rep turned the screen on her terminal...
How Steriod Use is like Search-Engine Spam
by James Sherrett | May 5, 2006 | Search Marketing (SEO, Paid Search)
One of the hazards of working from a home office is receiving telephone marketing. For instance, Jacob Krause from ReMax called today to tell me all about the hot real estate market in my (nameless) area. Except, he didn’t. I mean he didn’t call and he...
Living Rivers Trust Announced
by James Sherrett | May 3, 2006 | News, Work
Yesterday I attended the announcement of the Living Rivers Trust Fund, where BC Premier Gordon Campbell announced a tripling of the fund to $14-million. The story seems to have totally missed all local news outlets, with the except of the lamentable paywall at the...
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