Holiday campaign tracking provides insights into what's working or not working. But you need to set it up. It's 5 weeks and 3 days until Black Friday, and even if your business is not located in America, this retail event kicks off the holiday shopping season around...
GA4 has some great features, but it also has limitations that drive users to the Explore feature where they can use various dimensions, metrics, and segments not found in the standard reports. That is great, but if you're relying on GA4 Explorations for your...
To back up or not to back up? That is the question. There's just 5 weeks left before your UA data vanishes. For the past year, you've been able to access your old UA data in Google Analytics, but that's ending soon. Should you care? Q: Do you check your data...
The default GA4 Engagement > Events report does offer a way to drilldown to see file_downloads. But, like the drilldown for click, there is key information missing. Want to know which files were downloaded? Take the following steps to enhance your file downloads...
If you have outbound click tracking enabled (Admin > Data Streams > Enhanced measurement: toggle on click), then you may notice that the Standard Engagement > Events report is missing helpful information like what link was click. You can view this information...
GA4 Path Exploration reports help marketers understand what steps visitors take before or after any particular event or page.
Google and Yahoo have recently announced significant changes to their email authentication and unsubscribe standards, set to take effect from February 1, 2024. As marketers, understanding and adapting to these changes is paramount to maintaining a successful email...
Reporting on 2023 with GA4 Black Friday is upon us and soon enough the December holiday rush will become the quiet panic of 2024 as you build your first holiday report using GA4. Here's what I would do. Top Landing Pages Know where people started their journey on your...
As of July 1, GA4 has been the analytics version most people are using. Now that you are more familiar with the new interface, there are a few things to know that can improve your reporting. Why do I see fewer sessions in GA4 vs. UA? GA4 tracks sessions...
July-August have been exciting times for changes in technology. Consider the following when planning your fall campaigns. Twitter Became X Do we still tweet? Or do we x and re-x now? This platform continues to be strong for driving website traffic and conversions....