As the book publishing landscape evolves, small and independent publishers face numerous challenges that demand strategic adaptation. Below are my thoughts on the key challenges that impact title and author awareness, consumer engagement, and sales, along with...
What does 2025 hold for the publishing industry? Hello friends, If you’re feeling like 2025 started with a cold wind rather than a fresh breeze, you’re not alone. The publishing industry, like many others, is grappling with seismic shifts. I read today that New Star...
I had 3 great marketing questions posed to me last week and I thought I'd share my responses. Question 1: Is there a way to show the Full URL of pages being shown in GA4 Realtime reports? Unfortunately there is no way to modify the Realtime reports. What you see is...
Holiday campaign tracking provides insights into what's working or not working. But you need to set it up. It's 5 weeks and 3 days until Black Friday, and even if your business is not located in America, this retail event kicks off the holiday shopping season around...
GA4 has some great features, but it also has limitations that drive users to the Explore feature where they can use various dimensions, metrics, and segments not found in the standard reports. That is great, but if you're relying on GA4 Explorations for your...
To back up or not to back up? That is the question. There's just 5 weeks left before your UA data vanishes. For the past year, you've been able to access your old UA data in Google Analytics, but that's ending soon. Should you care? Q: Do you check your data...
The default GA4 Engagement > Events report does offer a way to drilldown to see file_downloads. But, like the drilldown for click, there is key information missing. Want to know which files were downloaded? Take the following steps to enhance your file downloads...
If you have outbound click tracking enabled (Admin > Data Streams > Enhanced measurement: toggle on click), then you may notice that the Standard Engagement > Events report is missing helpful information like what link was click. You can view this information...
GA4 Path Exploration reports help marketers understand what steps visitors take before or after any particular event or page.
Google and Yahoo have recently announced significant changes to their email authentication and unsubscribe standards, set to take effect from February 1, 2024. As marketers, understanding and adapting to these changes is paramount to maintaining a successful email...