Whoa, where did January go? Good thing we can celebrate the Chinese New Year. February 10, 2013 marks the beginning of the year of the Snake which means steady progress and attention to detail. A Snake year requires focus and discipline to achieve success in business....
Marketers often mistakenly believe they are representative of their target audience. But marketers are NOT like the average consumer. As marketers they have a completely different understanding of how news is created, how products get into stores, how services are...
Webinar Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing from SiteTuners Conversion Rate Optimization Webinar Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing from SiteTuners Conversion Rate Optimization In November...
In January 2012, I decided that I was going to publish a 1-Minute Marketing tip per workday. My experiment was see if the video tips would have an impact on the organic search performance for Boxcar Marketing. My thought here was that Google owns YouTube (the second...
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Publishers of all sizes are working to the best of their abilities with limited resources. So, when it comes to Google Analytics, why waste time looking at data and reports that don’t provide actionable next steps? Instead focus on a few metrics that make sense...
It’s workshop day at O’Reilly Mini Tools of Change for Publishing conference in Vancouver! (And the full conference day is tomorrow if you want to come, register quickly.) Workshops running concurrently this morning are: HTML5 Applied with Tylor Sherman of...
Digital Marketing + Web Design + Online StrategyHow effective is your digital marketing strategy? Hire Boxcar Marketing for analytics audits and digital marketing training.Companies work with Boxcar Marketing to get better insights into their marketing...
Thanks again for all the support after the office fire in our previous building. I’m happy to announced that we moved into our new office on Tuesday and have spent some time this week getting back up and running. There’s still a ton of things we need to...
Thanks again for all the support after the office fire in our previous building. I’m happy to announced that we moved into our new office on Tuesday and have spent some time this week getting back up and running. There’s still a ton of things we need to...