Google Analytics Setup Checklist for Agencies, Web Designers and Programmers Google Analytics is one of those tools that you want to set up correctly from the beginning so that you can avoid headaches later. 1. Choose Your Preferred Domain (www or non-www) To a search...
Hooray for Luna Metrics. Their handy cheat sheet for Facebook, Twitter, Google+ and Pinterest shows the ideal sizes for profile pics and other images used in these social networks. Because each site resizes images dynamically based on what you have uploaded, the end...
There was a fire in our building last Thursday night and our beautiful space is ruined. We know that roofers were doing renovations all week and that the fire started Thursday night at 8 pm, but we don’t know yet if the roof work was related to the fire. Nobody...
Maile Ohye from Google shares 10-minutes worth of SEO tips for startups in this video. The caveat here is that Ohye is defining a startup as a site with less than 50 pages and one that only wants to rank for a handful of related terms. The good thing is that most...
Here’s an unintentional Easter egg from YouTube. Awkward thumbnail images. Easter eggs in video games are hidden messages or rewards for players. They are usually little in-jokes, secret rooms or minor segues that help motivate players to continue exploring a...
I’ve found that my best presentation skills actually come from my experience acting and as a ballerina. Yes, that was in high school and university, but that practice in front of an audience has been invaluable to me. Plus I see these core presentation skills in...
Have you set up your Google+ business page yet? If you are still wondering why you should spend time on another social network, the answer is clear. Search traffic from Google organic search is likely 60-80% of the traffic to your site. In the age of Panda,...
Book publishers have been on our minds since our post on 25 Lessons Publishers Can Teach Startups. In particular because Digital Book World took place, then O’Reilly Tools of Change, plus the National Book Count data was released and our client Canadian...
You might remember this Monty Python sketch on “how NOT to be seen”. The players are working very hard to play the game but unknowingly make decisions that blow up in their face. Managing a Facebook Business Page is a bit like that, yes?...
Despite the persistent reports of book publishing as a failing (or flailing) industry, publishers’ best-kept secret is that there is no nail in the coffin. I know you don’t believe me. But maybe the people publishing those inspirational business books you...