Corporate storytelling is no small feat. But telling the company story is key to online success. The internet is a giant web of conversations. It’s people talking to people, and the most engaging conversations tell stories. We know this yet when we sit down to...
Online marketing consultant, lit blogger, adjunct professor at Simon Fraser University and social media enthusiast. Find Me On Google+ LinkedIn Twitter (personal account @somisguided) Flickr Photos SlideShare: guest speaking Find Boxcar Marketing on Social Media...
Looking for some marketing articles to read before the end of the new year? Here are the top articles on Boxcar Marketing according to most viewed. 1. How to Manage Your Facebook Business Page Tips on managing a Facebook Page efficiently. 2. Graphical User Interface...
Last night I presented to the SEMPO Vancouver meetup group on the different perspectives of generalists and specialists when it comes to Search Marketing. In summary, marketing generalists are under a ton of pressure to understand and create effective marketing...
Photo by James Sarmiento Merry Christmas. Happy Hanukkah. Season’s Greetings. Between egg nogs, scratch some to-do items off your list. Polish Up Your Social Media 1. Give your social media avatars and profile photos a new look. 2. Deck the halls: – Fine...
In October, Monique Trottier became Monique Sherrett. And the crazy thing is that she loves the team of James & Monique Sherrett enough to not care that Google is going to be confused about what to display in results for Monique Trottier, or that people on...
In October, Facebook launched a new version of Facebook Page Insights and they continue to make changes to Page features and available metrics. If you haven’t visited your Facebook Page for awhile here are some things to keep in mind. 1. “Notes” no...
The Vancouver Opera is a former client of Boxcar Marketing so we like to champion them and follow their marketing initiatives. Worth calling out is their 15-second TV spot and transit campaign for season opener West Side Story, which also got a lot of play online. Not...
The Art of Marketing, Canada’s Marketing and Innovation Conference is coming to Vancouver on June 9, 2011. Register Now General Admission is $399, VIP is $499 and includes copies of the speakers’ bestselling books. The conference presents remarkable...
Flickr Source: David Harber by-nd/2.0 Contests are a great way to spread the word and spark excitement about a campaign. They can increase your audience reach, reward your fans and get people talking about you. But contests don’t run themselves; they need to be...