Just 16% of folks online generate 80% of the messages posted about products and services, according to Forrester Research’s Josh Bernoff and Ted Schadler, authors of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business....
October 1, 2010, was the second BookCamp Vancouver and it was a great success! Thank you to Crissy Campbell, our behind-the-scenes project manager extraordinaire, and the members of the organizing committee: John Maxwell, Sean Cranbury and Cynara Geissler. A big...
The second BookCamp Vancouver is this Friday, October 1. BookCamp is a conference that brings together 250 members from the technology and publishing industries to talk about digital aspects of book publishing and how online media is changing the game. The early days...
Starting Friday, I’m teaching at Simon Fraser University. PUB 355-4 explores online promotion and marketing in the creative economy with a focus on publishers. Students will learn about the formulation and analysis of marketing strategy, approaches to...
You can ignore this message. I’m testing the schedule post function because there seems to be a conflict with the server time and the localization settings. Dreary, I know. Skip down and enjoy the AT&T post instead.
This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future. What is your business promising?
A number of big industry players and knowledge seekers have reported recently on various aspects of search and social media. Forrester reported in The Future of Search Marketing, there are a number of things we can expect in regards to search and social media: * More...
Why you need Social Media AND Search. With tight budgets, companies are trying to make decisions about where and how to allocate resources. The much-lauded options for social media are ever present in the press, which pushes many to shuffle resources from search...
Today we are testing the localization settings for our website and server. There appears to be a disconnect between when we think posts are going to go live and when they actually go live. Rather annoying. So now we’re going to test our theories. Some days you...
Leadership doesn’t always come from the top. You can show leadership no matter what chair you sit in for the organization. Below are some tips. If you’re the lone evangelist in your organization, the person who wants to experiment with social media, or...