Why you need Social Media AND Search. With tight budgets, companies are trying to make decisions about where and how to allocate resources. The much-lauded options for social media are ever present in the press, which pushes many to shuffle resources from search...
Today we are testing the localization settings for our website and server. There appears to be a disconnect between when we think posts are going to go live and when they actually go live. Rather annoying. So now we’re going to test our theories. Some days you...
Leadership doesn’t always come from the top. You can show leadership no matter what chair you sit in for the organization. Below are some tips. If you’re the lone evangelist in your organization, the person who wants to experiment with social media, or...
The Boxcar Marketing RSS feed is run through Feedburner.com, which allows readers to subscribe by RSS or email, which is super handy. For an unspecified period of time, those of you using Google Reader were unable to click on the blog post title without getting an...
How do digital sales affect how books are published and promoted? My day job here at Boxcar Marketing is about helping companies understand what they can do on the web to promote themselves, to build their customer base and to interact with their customers...
Clay Shirky fascinates me because he thinks about the world within the context of thinking that has gone before him. In his recent post, The Collapse of Complex Business Models he references Joseph Tainter’s 1988 book called The Collapse of Complex Societies....
Todd Sieling of Corvus Consulting is a Boxcar Marketing officemate with an iPad. We covet the iPad. Todd kindly let us play with it. Then he polished our mucky finger prints off the screen. Things I like about Apple’s iPad: Amazingly crisp screen I already know...
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Boxcar Marketing has been busy in the trenches lately as we worked to re-launch the Namaste Publishing website. Namaste Publishing is a small, financially successful Canadian publishing house with a worldwide presence. Known as the publisher for leading authors like...
Over the past 3 months, I have managed to unintentionally delete my entire inbox 3 times. The first two times, I was setting up Google Apps for Domains and made the mistake of editing the existing account instead of adding a new account. If you’re changing your...