Stop Perfuming the Pig: Why “real” marketing is done before the product is created “No amount of perfume can overcome the stench of a technology product that people don’t need,” by Steve Johnson. Peter Drucker makes it clear that...
Friend, colleague and awesome graphic designer Jason Landry created the Boxcar Marketing logo and business cards that we’ve been lovingly passing around for the past couple of months. The font for the word Marketing is Gotham by Hoefler & Frere-Jones. And...
The fast-approaching holidays and New Year offer a great opportunity for reflection. Below are 5 blog posts from Underwire over the past year. They are the blog posts that are most popular on the site and undoubtedly a good reminder of online marketing tips for the...
WOM (word of mouth), people-powered, social media ... these are all words we use to talk about internet marketing strategies for talking to our customers. The word of the day is now Conversation Marketing. Conversation Marketing builds on the idea that we, as...
What is a digital native? “A digital native is essentially anyone who was born and raised in a household where there was always a computer.”—Mitch Joel Anyone who has grown up with digital technology, rather than adopting it later: digital cameras,...
I understand that I live in a world, and in a business space, that demands I “play on the internet all day”. But what confounds me is when I’m asked to consult with companies on their online marketing strategy, and those companies are blocking their...
Commune Media has an article on their site that offers tips on how to write copy for the web. The article offers some step-by-step advice on writing copy for the web and links to other tips and a free e-book. Some good, sound advice.
Susannah Gardner of Hop Studios is currently showing the attendees at EE Roadshow how to customize an ExpressionEngine template. I just learned a cool trick. Ok, not a trick really, I just learned something that should have been painfully obvious. As Susie was...
UPDATED Jan 11, 2011: See How to Develop an Online Marketing Strategy Using the 7-Sentence Marketing Plan. Based on Guerrilla Consulting’s 7 Sentence Marketing Plan, I have been thinking about how the 7 Sentences can be modified for online marketing plans. Free...
3 Steps to Measuring the Success of Online Marketing Campaigns Presented Sept. 18 as part of BookNet Canada and ABPBC’s Defining Success: Accountable Online Marketing for Book Publishing If you’re not measuring the results of your marketing efforts, then...