GA4 includes a powerful analysis tool called Explore. It’s a set of advanced features that lets users build custom reports, like an outbound clicks report.
GA4: How to create an Outbound Links report in Explore
read more
Blog
+ Free advice and other musings
Create Country-specific Views in GA4 Using Filters
In UA, Views were used to create country-specific reports. Views do not exist in GA4 but we can use Filters to recreate a similar report. In Universal Analytics (UA), we were able to create reports that contained only certain data. For example, sites with a .ca and...
Using GA4 Engagement Report – Pages and Screens
Missing the UA Behavior reports like Landing Page, Exits, and All Pages? Try this in GA4.
GA4 – Using the Traffic Acquisition Report
GA4’s Traffic Acquisition report is comparable to Universal Analytics All Channels report. But there are several differences of note.
Google Analytics 4 (GA4) Implementation Checklist
GA4 can be a tricky implementation. It’s worth getting started now.
How to implement GA4 with Google Tag Manager
Getting started with Google Analytics 4 (GA4) is more complicated than most marketers would like, me included. Here is what I've learned about getting started with GA4 (so far). 1. Implement GA4 via GTM. GTM is definitely the way to go. If you are following GA4 setup...
How to Track Campaign Traffic in Analytics
Use URL Parameters when creating Facebook/Instagram ads so you can verify that traffic in the Campaigns report of Universal Analytics or the Traffic Acquisition report of GA4. First, what are URL parameters and why are they useful to include? URL parameters add...
15-Minute Tour of GA4
Google is depreciating Universal Analytics on July 1, 2023. Wow, Google has called the bluff and announced that Analytics users have 15 months to switch to something else or get their GA4 house in order. ​You can read the announcement...
Google Analytics 4 — What do I have to do, and when?
Most Boxcar Marketing clients are book publishers who are using Shopify to run their ecommerce site. They already have Universal Analytics installed. They are using Google Tag Manager to track events in UA, and subsequently have easily created their new Google...
What is GA4 (and why should I care)?
GA4 is Google's totally new website tracking and reporting tool. It's a complete overhaul of Universal Analytics (the "google analytics" you're probably using today). Google wants you to cold-turkey switch over, but in my experience this is tricky because the same...