It is Autumn and change is in the air! Instagram has rolled out a bunch of updates. Learn what's new. 1. Option to post via desktop My favourite of the updates. Creating Instagram posts has been restricted to the app, which is a pain if you're managing IG for a...
This week's marketing question: "Is SEO a thing of the past?" Key Point: Search engines are re-writing website title tags and the algorithms get more and more sophisticated so it would be easy to think (hope) that search engine optimization work is no longer needed....
Below is a resource of report templates, how-to instructions and tools to help publishers better understand social media metrics and Google Analytics. My contact details are in the top corner if you need a one-on-one consultation or are interested in Boxcar Marketing...
This week's marketing question: "How do we exclude bulk orders from our Google Analytics?" Key Point: Bulk orders are going to skew your Google Analytics data. Use an advanced segment to exclude bulk orders. What are bulk orders? The purchase of much larger quantities...
How to set up Google Analytics with EventbriteEnable cross-domain tracking to allow Google Analytics to see sessions on your site and on related sites (like Eventbrite) as a single session. Running virtual events through Eventbrite? It's a great social-distancing...
Google Analytics 4 (GA4) is new and totally different. It's a complete re-work of Universal Analytics (the "old" google analytics you are using today), but it's not a replacement (yet). Here's a look at the revamped version of my beloved Traffic report...
Have you noticed that analyzing Landing Page performance for your Email or Facebook ad campaigns is a bit tricky because these tools add click tracking parameters to the landing page URL? To see if this affects you, log into Google Analytics and go to Behavior >...
Remarketing is a way to marketing (again) to people who have already engaged with you in some way. Remarketing is often done through promotional email campaigns, loyalty campaigns or other sales and marketing activity. When marketers talk about "Retargeting" they...
Audience segmentation is when you divide your audience into groups based on various criteria such as demographics, geography, psychographics (values, motivations) or behaviour (purchase intent) so that you can better understand and approach each group with effective...
Identify more profitable website traffic and focus your marketing efforts using Segments in Google Analytics. Google Analytics provides a number of preset Segments that allow account owners to filter or compare traffic reports. Plus, you can build new segments to...