BC Book and Magazine Week is running an online campaign to promote BC Book and Magazine Week, which is April 21 to 28.
What are they doing that’s so great?
1. They have a fun blog with lots of great info about upcoming events.
- The blog uses photos to help promote each event. It looks like fun.
- The content is useful. Each post tells me about an event and all the details.
- The blog postings have a human voice. This doesn’t seem like marketing, spammy text. It’s a conversation.
2. They are contacting bloggers in a personal, one-to-one way.
- The email was addressed to me. Monique. My name was spelled correctly.
- The sender’s name and contact info was clearly visible. She identified herself.
- She indicated that she read my blog or found something on it directly related to why she was contacting me.
- She gave me information I’m interested in but didn’t push me to write a certain way or to post at all. How I use her info is at my discretion.
- Attached was a PDF of upcoming events. Nice and concise.
- Also attached was a nicely designed button that I could put on my website, if I wanted.
- She included the URL that I should link to. The URL is to the blog, where I can participate, where I can read more.
This is a great campaign.
It’s also well timed. Only a couple of days before the event so there’s some urgency in posting the information. I don’t have time to think, “oh, I’ll do that later,” and then forget.
Here is the web button:
The link is www.bcbookandmagazineweek.com
Here’s the post I made on my personal website, SoMisguided.com:
BC Book and Magazine Week Is April 21 to 28, 2007
As an example of a well-run blog campaign, BCBookandMagazineWeek.com is a Monique’s Pick.
Monique’s Picks are websites that deliver on their promise. They have strong design and great content, and they are good resources or example sites for subscribers to Underwire: Full-Support for Non-Techies.
