Monique Sherrett
Chief Everything Officer
YouTube
hello@boxcarmarketing.com
Monique Sherrett founded Boxcar Marketing in 2007 and has provided training workshops, and developed websites and online community strategies for several corporations, publishers, non-profits, trade associations and educational institutions including Cultural Human Resources Council, the Centre for Chief Marketing Executives, and the Western College of Veterinary Medicine.
Her primary focus is strategic marketing consulting and data analytics. She has trained hundreds of business people in how to increase online visibility, connect to their audience, improve search optimization and website conversions, find their affinity groups and influencers, and participate actively in social media.
Monique teaches marketing, analytics, and innovation at graduate business schools like Simon Fraser University Master of Publishing, UBC Sauder School of Business, and University College Dublin Michael Smurfit Graduate Business School.
Prior to starting Boxcar Marketing, she was the internet marketing manager at Raincoast Books where she become known for spearheading major online marketing campaigns, including the promotion of Harry Potter and the creation of the first Canadian publisher podcast and blog.
Monique’s thoughts on turning organizational strategies into effective, innovative and executable online campaigns can be found on the Boxcar Marketing blog.
FreshGigs.ca Interview with Monique on careers in marketing and running a business
AdPages feature on Monique’s views on “The Online Marketing Game: How the Internet Changed Advertising”
Latest Blog Post
10 Audience Segments for Identifying Profitable Website Traffic
Audience segmentation is when you divide your audience into groups based on various criteria such as demographics, geography, psychographics (values, motivations) or behaviour (purchase intent) so that you can better understand and approach each group with effective...
Little-Known Facts
Monique knows a lot about Harry Potter. So much so that she was a keynote speaker at Portus, a Harry Potter Symposium.
Monique geeks out over Amazon’s domination of the publishing landscape, SEO, data analysis, and masterful marketing plans.
When not running Boxcar Marketing, Monique blogs about books, publishing, and technology at SoMisguided.com
Monique used to be allergic to all fish and was cured by Chinese medicine doctor Debra Gibson (not the pop singer). This is inconsequential to marketing or technology but does mean that she can attend client lunches without being picky about the menu options.