Holiday campaign tracking provides insights into what's working or not working. But you need to set it up. It's 5 weeks and 3 days until Black Friday, and even if your business is not located in America, this retail event kicks off the holiday shopping season around...
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Data Retention Settings in Standard Reports & Explore Are Different, and that could affect what data you see
by Monique Sherrett | Jul 29, 2024 | Google Analytics, Underwire Newsletter
GA4 has some great features, but it also has limitations that drive users to the Explore feature where they can use various dimensions, metrics, and segments not found in the standard reports. That is great, but if you're relying on GA4 Explorations for your...
Your old Universal Analytics Data disappears July 1, 2024
by Monique Sherrett | May 27, 2024 | Google Analytics
To back up or not to back up? That is the question. There's just 5 weeks left before your UA data vanishes. For the past year, you've been able to access your old UA data in Google Analytics, but that's ending soon. Should you care? Q: Do you check your data...
How to create a GA4 report showing File Downloads by Filename
by Monique Sherrett | Apr 15, 2024 | Google Analytics
The default GA4 Engagement > Events report does offer a way to drilldown to see file_downloads. But, like the drilldown for click, there is key information missing. Want to know which files were downloaded? Take the following steps to enhance your file downloads...
How to See What Outbound Link Was Clicked in GA4
by Monique Sherrett | Apr 9, 2024 | Google Analytics
If you have outbound click tracking enabled (Admin > Data Streams > Enhanced measurement: toggle on click), then you may notice that the Standard Engagement > Events report is missing helpful information like what link was click. You can view this information...
Understanding User Journeys through Your Website
by Monique Sherrett | Jan 30, 2024 | Google Analytics
GA4 Path Exploration reports help marketers understand what steps visitors take before or after any particular event or page.
Analytics for the Holidays
by Monique Sherrett | Nov 29, 2023 | Google Analytics
Reporting on 2023 with GA4 Black Friday is upon us and soon enough the December holiday rush will become the quiet panic of 2024 as you build your first holiday report using GA4. Here's what I would do. Top Landing Pages Know where people started their journey on your...
Understanding GA4 reports
by Monique Sherrett | Oct 18, 2023 | Google Analytics
As of July 1, GA4 has been the analytics version most people are using. Now that you are more familiar with the new interface, there are a few things to know that can improve your reporting. Why do I see fewer sessions in GA4 vs. UA? GA4 tracks sessions...
July 1 is not just Canada Day
by Monique Sherrett | Jun 26, 2023 | Google Analytics
GA4 is Google's only data tracking tool as of July 1 Yay! Google's UA -> GA4 transition day is finally here. As of July 1, Universal Analytics (UA) will no longer track data. It had a good run: October 2012 to June 30, 2023. Double check your data is tracking...
GA4 Countdown | 28 working days left
by Monique Sherrett | May 23, 2023 | Google Analytics
GA4 launches July 1 G'ah. Every time I log into Google Analytics I have to deal with the enormous countdown reminding me there's less than 40 calendar days (28 working days) before Universal Analytics stops tracking data. Not helpful. Let me offer you some actionable...
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Recent Posts
- How to Track Marketing Campaigns in GA4
- Data Retention Settings in Standard Reports & Explore Are Different, and that could affect what data you see
- Your old Universal Analytics Data disappears July 1, 2024
- How to create a GA4 report showing File Downloads by Filename
- How to See What Outbound Link Was Clicked in GA4