Blog

+ Free advice and other musings

Analytics for the Holidays

Analytics for the Holidays

Reporting on 2023 with GA4 Black Friday is upon us and soon enough the December holiday rush will become the quiet panic of 2024 as you build your first holiday report using GA4. Here's what I would do. Top Landing Pages Know where people started their journey on your...

read more
Understanding GA4 reports

Understanding GA4 reports

As of July 1, GA4 has been the analytics version most people are using. Now that you are more familiar with the new interface, there are a few things to know that can improve your reporting. Why do I see fewer sessions in GA4 vs. UA?  GA4 tracks sessions...

read more
July 1 is not just Canada Day

July 1 is not just Canada Day

GA4 is Google's only data tracking tool as of July 1 Yay! Google's UA -> GA4 transition day is finally here. As of July 1, Universal Analytics (UA) will no longer track data. It had a good run: October 2012 to June 30, 2023.  Double check your data is tracking...

read more