Why Use the URL Builder?Google's URL Builder helps you add attribution parameters to URLs used in campaigns. You can generate campaign links using the URL Builder form at the bottom of this Google support page and then in Google Analytics > Acquisitions > Campaigns...
Frustrated by slow WiFi? It may be AirDrop on your Mac. There's an app you can download as a partial fix, or if you're on a Mac older than mid-2012, you can disable AirDrop. Quick fix details below and longer, background info after that. Here's my...
The purpose of running a contest is to reward existing fans for loyalty and to generate interest (and follows) from new fans. Here are some tips on how publishers can involve fans, get entries and generate buzz. 1. Let your existing fans pick the prize Involving...
It's been a busy Spring and Summer in the world of online marketing. Here is what's new with tools like Facebook, Twitter and Instagram. CC-License: CC BY Photo: Markus Spiske / raumrot.com Google's Mobile-Friendly Update The upcoming Panda update...
The publishing industry in Ireland is like Canada's in many ways. There are multinationals, small presses, a dominant market just beyond the border, and Amazon. Like Vancouver, Dublin is a hotbed for technology companies. Google, Amazon, Kobo and Hubspot all have...
Wow it's dusty in here. The last post was in February. Part of the reason for that is my family is temporarily in Dublin, Ireland. My business partner and smooching partner James Sherrett is opening the European office for Slack. Never heard of Slack? It's a...
At the recent ACP mid-winter conference in Toronto, I presented to book publishers on the marketing steps they can take to improve their online presence. The slides offer insights on benchmark data for Canadian book publishers. Slide Notes Book publishers have been...
Content marketing is still on the rise, everything from blogs to sharing on social media and more. As with any strategy, perfecting the avenues for success is vital when reaching out to our online audience. According to Forbes magazine, these are the ten ways in which...
Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing. Additional resources: Blog post: Upgrade from Google Analytics...
Instructions for website developers, programmers or IT for upgrading from Google Analytics to Universal Analytics. Dear <insert name>, We at <publisher name> would like to upgrade to Universal Analytics, which offers an improved way to track website...