Wow it's dusty in here. The last post was in February. Part of the reason for that is my family is temporarily in Dublin, Ireland. My business partner and smooching partner James Sherrett is opening the European office for Slack. Never heard of Slack? It's a...
At the recent ACP mid-winter conference in Toronto, I presented to book publishers on the marketing steps they can take to improve their online presence. The slides offer insights on benchmark data for Canadian book publishers. Slide Notes Book publishers have been...
Content marketing is still on the rise, everything from blogs to sharing on social media and more. As with any strategy, perfecting the avenues for success is vital when reaching out to our online audience. According to Forbes magazine, these are the ten ways in which...
Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing. Additional resources: Blog post: Upgrade from Google Analytics...
Instructions for website developers, programmers or IT for upgrading from Google Analytics to Universal Analytics. Dear <insert name>, We at <publisher name> would like to upgrade to Universal Analytics, which offers an improved way to track website...
The key to book discoverability is not SEO. Instead of mining keyword data, book publishers should optimize 3 crucial aspects of their book marketing. Find out how social sharing, positioning, and reviews lead not just to discoverability but to revenue. SEO...
I gave a talk this weekend on Building Your Author Platform, which was part of WORD Vancouver's professional programming for writers. Details and slides are on the Publishing@SFU website but I wanted to sing the praises of a few online magazines and author-support...
Universal Analytics is out of beta and Google is rolling out the upgrade across accounts. If you want to ensure the switch over is on your schedule then don't wait to be pushed. Here's how to upgrade to Universal Analytics Log into your Google Analytics...
Fireworks Factory is the marketing retreat of the year for Canada's most innovative digital marketers. I spent 3 days on Pender Island with this year's cohort of senior marketers, decision makers, strategists, experts and consultants. Each contributed...
Canada's Anti-Spam LegislationHow CASL affect businesses, organizations and individuals who are sending commercial electronic messages. This includes text messages, instant messaging, email and social media. Canada's new Anti-Spam Law, or CASL (pronounced...