The key to book discoverability is not SEO. Instead of mining keyword data, book publishers should optimize 3 crucial aspects of their book marketing. Find out how social sharing, positioning, and reviews lead not just to discoverability but to revenue. SEO...
I gave a talk this weekend on Building Your Author Platform, which was part of WORD Vancouver's professional programming for writers. Details and slides are on the Publishing@SFU website but I wanted to sing the praises of a few online magazines and author-support...
Universal Analytics is out of beta and Google is rolling out the upgrade across accounts. If you want to ensure the switch over is on your schedule then don't wait to be pushed. Here's how to upgrade to Universal Analytics Log into your Google Analytics...
Fireworks Factory is the marketing retreat of the year for Canada's most innovative digital marketers. I spent 3 days on Pender Island with this year's cohort of senior marketers, decision makers, strategists, experts and consultants. Each contributed...
Canada's Anti-Spam LegislationHow CASL affect businesses, organizations and individuals who are sending commercial electronic messages. This includes text messages, instant messaging, email and social media. Canada's new Anti-Spam Law, or CASL (pronounced...
Best Social Media Tools: Monique's PicksThe 5 social media tools I use most often. I like discovering new social media tools and The Conversation Prism by Brian Solis and JESS3 is a visual map of the enormous number of social media tools available. But there are...
Friday I spoke at "The Digital Nonprofit," the 4th annual NetSquared conference. It was a chance for mid-level marketers, fundraisers, event planners and administrators to bring their executive, senior staff or board members to talk about creating an impact with...
It's not just the Easter Bunny who hides Easter eggs. Programmers and designers are in on the game. Below are some of my favourite hidden gems around the web. 1. The Muppets: Pöpcørn Make sure the captions are enabled. There's an aside...
Want to increase your online sales? This post looks at what editors, marketers and copywriters can do to improve sales conversions by optimizing landing pages — all without design or code help. Landing page optimization is hard. At least that is a common...
The #1 complaint about Twitter marketing is "how do you find the time?" Answer: Be SMART. Set marketing goals that are specific, measurable, achievable, relevant and time-based. SMART marketing on Twitter is easy with a few tips and tools. Specific Although this study...