At the recent ACP mid-winter conference in Toronto, I presented to book publishers on the marketing steps they can take to improve their online presence. The slides offer insights on benchmark data for Canadian book publishers. Slide Notes Book publishers have been...
Blog
+ Free advice and other musings

Using Analytics to Create the Perfect Content Marketing Strategy in 2015
by Monique Sherrett | Jan 6, 2015 | Internet Marketing Strategy, Web Content
Content marketing is still on the rise, everything from blogs to sharing on social media and more. As with any strategy, perfecting the avenues for success is vital when reaching out to our online audience. According to Forbes magazine, these are the ten ways in which...
Universal Analytics for Book Publishers: Knowing a Little Bit About Everything
by Monique Sherrett | Dec 10, 2014 | Google Analytics
Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing. Additional resources: Blog post: Upgrade from Google Analytics...
Universal Analytics Upgrade Instructions
by Monique Sherrett | Dec 9, 2014 | Google Analytics
Instructions for website developers, programmers or IT for upgrading from Google Analytics to Universal Analytics. Dear <insert name>, We at <publisher name> would like to upgrade to Universal Analytics, which offers an improved way to track website...

SEO Sucks … if all you’re doing is SEO
by Monique Sherrett | Dec 4, 2014 | Search Marketing (SEO, Paid Search)
The key to book discoverability is not SEO. Instead of mining keyword data, book publishers should optimize 3 crucial aspects of their book marketing. Find out how social sharing, positioning, and reviews lead not just to discoverability but to revenue. SEO...

5 Marketing Resources for Writers
by Monique Sherrett | Sep 29, 2014 | Online Marketing Tips
I gave a talk this weekend on Building Your Author Platform, which was part of WORD Vancouver's professional programming for writers. Details and slides are on the Publishing@SFU website but I wanted to sing the praises of a few online magazines and author-support...

Upgrade from Google Analytics Classic to Universal Analytics
by Monique Sherrett | Sep 8, 2014 | Google Analytics
Universal Analytics is out of beta and Google is rolling out the upgrade across accounts. If you want to ensure the switch over is on your schedule then don't wait to be pushed. Here's how to upgrade to Universal Analytics Log into your Google Analytics...

Suffering Is Optional, and other pieces of advice from Fireworks Factory
by Monique Sherrett | Jun 11, 2014 | Harebrained Ideas, Online Marketing Tips, Social Media Marketing
Fireworks Factory is the marketing retreat of the year for Canada's most innovative digital marketers. I spent 3 days on Pender Island with this year's cohort of senior marketers, decision makers, strategists, experts and consultants. Each contributed...

King of the CASL, or Dirty Rascal
by Monique Sherrett | Jun 9, 2014 | Email Marketing, Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter
Canada's Anti-Spam LegislationHow CASL affect businesses, organizations and individuals who are sending commercial electronic messages. This includes text messages, instant messaging, email and social media. Canada's new Anti-Spam Law, or CASL (pronounced...

Best Social Media Tools: Monique’s Picks
by Monique Sherrett | May 20, 2014 | Monique's Pick, Online Marketing Tips, Social Media Marketing, Tools & Technology for Non-Techies
Best Social Media Tools: Monique's PicksThe 5 social media tools I use most often. I like discovering new social media tools and The Conversation Prism by Brian Solis and JESS3 is a visual map of the enormous number of social media tools available. But there are...
1-Minute Marketing Tips
View more 1 Min Marketing Tips