Friday I spoke at "The Digital Nonprofit," the 4th annual NetSquared conference. It was a chance for mid-level marketers, fundraisers, event planners and administrators to bring their executive, senior staff or board members to talk about creating an impact with...
It's not just the Easter Bunny who hides Easter eggs. Programmers and designers are in on the game. Below are some of my favourite hidden gems around the web. 1. The Muppets: Pöpcørn Make sure the captions are enabled. There's an aside...
Want to increase your online sales? This post looks at what editors, marketers and copywriters can do to improve sales conversions by optimizing landing pages — all without design or code help. Landing page optimization is hard. At least that is a common...
The #1 complaint about Twitter marketing is "how do you find the time?" Answer: Be SMART. Set marketing goals that are specific, measurable, achievable, relevant and time-based. SMART marketing on Twitter is easy with a few tips and tools. Specific Although this study...
With Facebook, your marketing resources are people, time and money. So how do you make sure you're working as efficiently as possible in order to get the biggest bang for your buck? Here's what I recommend for knowing if your Facebook Marketing is working....
Although many businesses are using Facebook, few have really thought through the reasons and goals of being on Facebook. So let's step back for a second because if we return to the value we expect from Facebook then measuring the success of our content and setting...
In addition to running Boxcar Marketing, Monique Sherrett is an associate professor at Simon Fraser University and teaches in the Master of Publishing program, as well as at the undergraduate level in the Faculty of Communications, Arts & Technology. She regularly...
Marketers don't need better stats, they need better questions. I had a client once who tentatively asked if I could remain on the conference call after the others had left because she had a few questions. The first was about why the line on a recent reporting grid...
Join me Feb 4 and 6th for my eBOUND Canada digital marketing webinar series. On February 4th in Master Facebook Marketing we'll cover: The #1 component most Pages get wrong (if you're missing this step then the you're really missing out on making...
The Purpose of Facebook Marketing With 1.19 billion active users and over 4.5 billion likes generated on a daily basis, Facebook's reach is unmatched in the social media space. As a publisher, you're probably already using the platform to reach reading...