With Facebook, your marketing resources are people, time and money. So how do you make sure you're working as efficiently as possible in order to get the biggest bang for your buck? Here's what I recommend for knowing if your Facebook Marketing is working....
Although many businesses are using Facebook, few have really thought through the reasons and goals of being on Facebook. So let's step back for a second because if we return to the value we expect from Facebook then measuring the success of our content and setting...
In addition to running Boxcar Marketing, Monique Sherrett is an associate professor at Simon Fraser University and teaches in the Master of Publishing program, as well as at the undergraduate level in the Faculty of Communications, Arts & Technology. She regularly...
Marketers don't need better stats, they need better questions. I had a client once who tentatively asked if I could remain on the conference call after the others had left because she had a few questions. The first was about why the line on a recent reporting grid...
Join me Feb 4 and 6th for my eBOUND Canada digital marketing webinar series. On February 4th in Master Facebook Marketing we'll cover: The #1 component most Pages get wrong (if you're missing this step then the you're really missing out on making...
The Purpose of Facebook Marketing With 1.19 billion active users and over 4.5 billion likes generated on a daily basis, Facebook's reach is unmatched in the social media space. As a publisher, you're probably already using the platform to reach reading...
Want a more personalized look at how to Master Facebook Marketing? Join me Feb 4 for this eBOUND Canada webinar. It's a great deal if you sign up for both Master Facebook Marketing and Social Media Metrics In Depth. $60 for eBOUND members and $80 for non-members....
Twice a year I like to do a little business review in order to see if I'm on track to reach my business goals. A few people have asked me what I include in that document so below is the Business Review template I created. Need the short answer? Here's my...
The Queen's Christmas Day message to the Commonwealth was to take time for quiet moments of reflection. Well, not a problem. My traditional business reviews are at the end of June and the end of December so here's my look back at lessons learned in 2013. This...
What do we really want for the holidays? These 5 things sum it up for me. What's on your list? Time off The restorative value of play should not be minimized. Play, or "time off", makes the working hours more productive....