Don't miss out! The 2013 holiday shopping season has 6 fewer days between Thanksgiving and Christmas than in 2012. That smaller window of opportunity means you need to act early. What Do the Stats Tell Us? National Retail Federation reports that 20 to 40 percent...
"Honestly, when Monique explains something I get it. Just like that. So helpful." Clare Hitchens is the publicist for Wilfrid Laurier University Press in Waterloo, Ontario, and works with the Eden Mills Writers' Festival as the Young Adult Author Coordinator. She...
Major changes in Search 1. The End of SEO Last week Google made major changes to the data available through Google Analytics. Keyword data, which was already climbing to 100% Not Provided, will now actually be 100% not provided. Since 2011, Google has been...
The end of SEO. RIP SEO. The death of SEO. Oh boy. The recent discovery that Google is encrypting all search data has left SEO experts reeling but in the grand scheme of things, so what? Keyword data is one small part of SEO. Yes, it lets smart marketers understand...
Need help being successful on Facebook? My contact details are in the top corner if you need Facebook Marketing or our other services like marketing audits, Google Analytics help, ad campaigns or assistance with your marketing strategy. Looking to...
Simple 5-Step Marketing Audit You Can Do YourselfConducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the actual data, you overlook gaps in the...
The right data at the right time can help you make the right decisions. See what Vancouver Opera, the second largest opera company in Canada, has to say about the valuable business insights provided by our Custom Reports. Director of Marketing Doug Tuck: "Boxcar...
We are at the midway point of the year so just before you go off on summer holiday, here are a few things to ask yourself about your marketing program. How is business this year? I love using Google Analytics custom reports to help answer this question. Avinash...
As follow up to my presentation at the BC Library Conference I have compiled a list of resources and key articles to help librarians interested in improving their understanding of the web. If you have additional recommendations please provide them in the comments...
I spoke at the BC Library Conference on Friday about marketing. F14 Readers’ Advisory Outside the Box: Marketing Experts Reveal Strategies on Promoting Books and Reading Organized by the BCLA Readers’ Advisory Interest Group, this panel of experts from...