Simple 5-Step Marketing Audit You Can Do YourselfConducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the actual data, you overlook gaps in the...
The right data at the right time can help you make the right decisions. See what Vancouver Opera, the second largest opera company in Canada, has to say about the valuable business insights provided by our Custom Reports. Director of Marketing Doug Tuck: "Boxcar...
We are at the midway point of the year so just before you go off on summer holiday, here are a few things to ask yourself about your marketing program. How is business this year? I love using Google Analytics custom reports to help answer this question. Avinash...
As follow up to my presentation at the BC Library Conference I have compiled a list of resources and key articles to help librarians interested in improving their understanding of the web. If you have additional recommendations please provide them in the comments...
I spoke at the BC Library Conference on Friday about marketing. F14 Readers’ Advisory Outside the Box: Marketing Experts Reveal Strategies on Promoting Books and Reading Organized by the BCLA Readers’ Advisory Interest Group, this panel of experts from...
Google Analytic's basic reports are fine, but they are, well, basic. To really see the actionable data, you need to take advantage of custom reports, custom alerts, custom segments, filters and Universal Analytics. 1. Custom Reports The problem with Google...
Quick review of the features in the new Google Universal Analytics Things are changing! Google recently introduced Universal Analytics. Universal Analytics is a new code snippet that provides access in Analytics to a set of features that was previously only available...
ePath Consulting has published the results of the 2013 Canadian eBusiness / eCommerce Management Study. A bit of background: In 2012 ePath was tasked by University of Toronto's School of Continuing Studies to develop a certificate program in eCommerce /...
Above are the slides for my recent webinar for eBOUND Canada members on Google Analytics for Publishers. In the presentation, I reference a number of resources that are availabe on the Boxcar Marketing blog so I thought it would be helpful to compile them here. ...
When T.S. Eliot penned "The Waste Land" in 1922, he was working in the foreign transactions department at Lloyd's bank. And while Eliot is well-known as the writer of that famous line decrying April, what is less known is that he was good at his day job. Perhaps...