As follow up to my presentation at the BC Library Conference I have compiled a list of resources and key articles to help librarians interested in improving their understanding of the web. If you have additional recommendations please provide them in the comments...
I spoke at the BC Library Conference on Friday about marketing. F14 Readers’ Advisory Outside the Box: Marketing Experts Reveal Strategies on Promoting Books and Reading Organized by the BCLA Readers’ Advisory Interest Group, this panel of experts from...
Google Analytic's basic reports are fine, but they are, well, basic. To really see the actionable data, you need to take advantage of custom reports, custom alerts, custom segments, filters and Universal Analytics. 1. Custom Reports The problem with Google...
Quick review of the features in the new Google Universal Analytics Things are changing! Google recently introduced Universal Analytics. Universal Analytics is a new code snippet that provides access in Analytics to a set of features that was previously only available...
ePath Consulting has published the results of the 2013 Canadian eBusiness / eCommerce Management Study. A bit of background: In 2012 ePath was tasked by University of Toronto's School of Continuing Studies to develop a certificate program in eCommerce /...
Above are the slides for my recent webinar for eBOUND Canada members on Google Analytics for Publishers. In the presentation, I reference a number of resources that are availabe on the Boxcar Marketing blog so I thought it would be helpful to compile them here. ...
When T.S. Eliot penned "The Waste Land" in 1922, he was working in the foreign transactions department at Lloyd's bank. And while Eliot is well-known as the writer of that famous line decrying April, what is less known is that he was good at his day job. Perhaps...
3 Overlooked Online Marketing StrategiesDon't underestimate these powerful digital marketing strategies: email, video and Facebook adsSpring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the...
Did you know 75% of customers prefer a mobile-friendly site?* Does your business have one? If not—or if you’re not sure—today's guest post from Todd Sieling of Denim & Steel can help you understand some of the aspects to consider when going...
Who Is On the List & Why At times Boxcar Marketing is working to capacity and we are unable to provide personalized referrals to new project requests so we created this list of recommended companies. The companies included are remarkable in their own ways and have...