Boxcar Marketing's project manager extraordinaire is off on a new adventure as the Web Content Specialist for the Centre for Digital Media. She'll be writing and managing their website, blog and social media networks to promote the Master of Digital Media...
Understanding effective Facebook content management for Pages is neatly illustrated in the below infographic. Many of the tips are covered in my 1-Minute Marketing Tips for Facebook playlist on YouTube but this handy graphic from Wishpond sums up some of the key...
Whoa, where did January go? Good thing we can celebrate the Chinese New Year. February 10, 2013 marks the beginning of the year of the Snake which means steady progress and attention to detail. A Snake year requires focus and discipline to achieve success in business....
Marketers often mistakenly believe they are representative of their target audience. But marketers are NOT like the average consumer. As marketers they have a completely different understanding of how news is created, how products get into stores, how services are...
Webinar Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing from SiteTuners Conversion Rate Optimization Webinar Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing from SiteTuners Conversion Rate Optimization In November...
In January 2012, I decided that I was going to publish a 1-Minute Marketing tip per workday. My experiment was see if the video tips would have an impact on the organic search performance for Boxcar Marketing. My thought here was that Google owns YouTube (the second...
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2012 was a busy year. Google made changes to its search results, marketers got on Google+, Facebook launched Timeline for Pages and Google Places was replaced by Google+ Local. As you wrap up the year, here are 6 of Boxcar Marketing’s most popular articles...
Photo by Deb Mae Season’s Greetings! While you’re busy decking the halls and sprucing up the office for the new year, it’s also a great time of year to find new talent to add to your team. Here are 4 things to remember when hiring new employees. 1....
Publishers of all sizes are working to the best of their abilities with limited resources. So, when it comes to Google Analytics, why waste time looking at data and reports that don’t provide actionable next steps? Instead focus on a few metrics that make sense...