A strong content strategy never goes out of style. When you create great content you position yourself as an expert, increase your readership because people will want to read your content and share it with their friends and you have a piece of content that you can...
Writing the perfect Facebook post is more important than ever. With the launch of Promoted Posts, Facebook has been reducing the reach that Page posts get in order to create incentives for using the new feature. Which means that, unless you want to pay for fans to see...
It’s workshop day at O’Reilly Mini Tools of Change for Publishing conference in Vancouver! (And the full conference day is tomorrow if you want to come, register quickly.) Workshops running concurrently this morning are: HTML5 Applied with Tylor Sherman of...
Digital Marketing + Web Design + Online StrategyHow effective is your digital marketing strategy? Hire Boxcar Marketing for analytics audits and digital marketing training.Companies work with Boxcar Marketing to get better insights into their marketing...
Google Analytics’ Event Tracking is a great tool for monitoring activities on your site that aren’t related to a specific URL destination. Whereas Google Analytics typically tracks activities on your site related to page loads, Event Tracking tracks...
Back in August we gave you 3 marketing checklists to help improve your marketing this Fall. One of the checklists outlined how to merge 2 Facebook pages and gave instructions for how to merge duplicate Facebook Pages as well as how to merge a Facebook Profile into a...
MiniTOC Vancouver is looking for presenters to share their innovative, world-altering bookish/techy/artsy/Vancouvery stories in a quick form presentation at the first annual MiniTOC Vancouver Ignite. Ideally, stories will be groundbreaking, unique, fun, and inspiring...
Photo by Auntie P Whether you’re new to an industry or simply new to online marketing, it’s often difficult to find your target audience online. Understanding who your audience is and what they talk about is a key component in developing an effective...
Google recently announced that Google Places for Business was being replaced by Google+ Local. While things have changed for Google Places users and reviewers, not much has changed for business owners. Here is what local businesses need to know about Google Places and...
Photo by velvettangerine For many, August means slower summer days and lighter workloads. That means now’s the time to brush up on your marketing and social media skills to prepare for the busy Fall season. Here are 3 marketing checklists that will help improve...