Google Analytics Setup Checklist for Agencies, Web Designers and Programmers Google Analytics is one of those tools that you want to set up correctly from the beginning so that you can avoid headaches later. 1. Choose Your Preferred Domain (www or non-www) To a search...
Photo courtesy of Antavo Promotion Builder Online contests are an excellent way to increase fan engagement and build up your existing fan base. They’re also great for encouraging word of mouth marketing among your fans’ and their friends—especially...
Hooray for Luna Metrics. Their handy cheat sheet for Facebook, Twitter, Google+ and Pinterest shows the ideal sizes for profile pics and other images used in these social networks. Because each site resizes images dynamically based on what you have uploaded, the end...
There was a fire in our building last Thursday night and our beautiful space is ruined. We know that roofers were doing renovations all week and that the fire started Thursday night at 8 pm, but we don’t know yet if the roof work was related to the fire. Nobody...
Mobile-targeted ads are becoming increasingly important for advertisers, as people spend more and more time on their smartphones. This infographic from MBAOnline.com gives numbers and information related to Facebook mobile ads, including how long people spend on...
Photo by Christopher Porter It’s summer. It’s hot. Most of us want to spend less time at work and more time enjoying the weather with family and friends. Managing social media can take up a lot of time in your day—but it doesn’t have to....
Maile Ohye from Google shares 10-minutes worth of SEO tips for startups in this video. The caveat here is that Ohye is defining a startup as a site with less than 50 pages and one that only wants to rank for a handful of related terms. The good thing is that most...
SFU’s Summer Publishing Workshops are offering several 1-day workshops this summer on digital media. The workshops are an excellent opportunity to learn from industry professionals in an informative, discussion-based format. If you’re interested in...
An author website should be your #1 priority when setting up an online author platform. A website is where you direct fans and followers from your social networks, where you send your email subscribers once they open your email and where you direct media and...
Online marketing for authors is much like online marketing for any business or brand. Social networking tools such as Twitter and Facebook are effective for connecting and engaging with your community, while traditional methods, such as word of mouth (in particular...