Thanks again for all the support after the office fire in our previous building. I’m happy to announced that we moved into our new office on Tuesday and have spent some time this week getting back up and running. There’s still a ton of things we need to...
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We’ve Moved to 7 East 7th Avenue
by Monique Sherrett | Aug 10, 2012 | News, Work
Thanks again for all the support after the office fire in our previous building. I’m happy to announced that we moved into our new office on Tuesday and have spent some time this week getting back up and running. There’s still a ton of things we need to...
Google Analytics Setup Checklist
by Monique Sherrett | Aug 3, 2012 | Google Analytics
Google Analytics Setup Checklist for Agencies, Web Designers and Programmers Google Analytics is one of those tools that you want to set up correctly from the beginning so that you can avoid headaches later. 1. Choose Your Preferred Domain (www or non-www) To a search...
How to Run a Successful Online Contest
by Crissy Campbell | Jul 31, 2012 | Online Marketing Tips, Social Media Marketing
Photo courtesy of Antavo Promotion Builder Online contests are an excellent way to increase fan engagement and build up your existing fan base. They’re also great for encouraging word of mouth marketing among your fans’ and their friends—especially...
Social Media Image Sizing Chart by Luna Metrics
by Monique Sherrett | Jul 30, 2012 | Social Media Marketing
Hooray for Luna Metrics. Their handy cheat sheet for Facebook, Twitter, Google+ and Pinterest shows the ideal sizes for profile pics and other images used in these social networks. Because each site resizes images dynamically based on what you have uploaded, the end...
Yes We Had a Fire
by Monique Sherrett | Jul 23, 2012 | News, Work
There was a fire in our building last Thursday night and our beautiful space is ruined. We know that roofers were doing renovations all week and that the fire started Thursday night at 8 pm, but we don’t know yet if the roof work was related to the fire. Nobody...
Facebook Mobile Advertising
by Crissy Campbell | Jul 20, 2012 | Internet Marketing Strategy, Social Media Marketing
Mobile-targeted ads are becoming increasingly important for advertisers, as people spend more and more time on their smartphones. This infographic from MBAOnline.com gives numbers and information related to Facebook mobile ads, including how long people spend on...
How to Manage Social Media When You’d Rather Be at the Beach
by Crissy Campbell | Jul 17, 2012 | Social Media Marketing, Underwire Newsletter
Photo by Christopher Porter It’s summer. It’s hot. Most of us want to spend less time at work and more time enjoying the weather with family and friends. Managing social media can take up a lot of time in your day—but it doesn’t have to....
Google Shares Some SEO Tips for Startups
by Monique Sherrett | Jul 12, 2012 | Search Marketing (SEO, Paid Search)
Maile Ohye from Google shares 10-minutes worth of SEO tips for startups in this video. The caveat here is that Ohye is defining a startup as a site with less than 50 pages and one that only wants to rank for a handful of related terms. The good thing is that most...
Summer Workshops on SEO, HTML5, eBooks and WordPress
by Crissy Campbell | Jul 12, 2012 | Events
SFU’s Summer Publishing Workshops are offering several 1-day workshops this summer on digital media. The workshops are an excellent opportunity to learn from industry professionals in an informative, discussion-based format. If you’re interested in...
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