An author website should be your #1 priority when setting up an online author platform. A website is where you direct fans and followers from your social networks, where you send your email subscribers once they open your email and where you direct media and...
Online marketing for authors is much like online marketing for any business or brand. Social networking tools such as Twitter and Facebook are effective for connecting and engaging with your community, while traditional methods, such as word of mouth (in particular...
Facebook recently launched a number of new features that affect how brands manage their Facebook Pages—including scheduling posts, paying to promote posts and the way you setup your Facebook Ads. Scheduling Posts Facebook now allows you to schedule posts to go...
Hootsuite is a great social media management tool. When you’re running multiple social media accounts - such as your business’ Twitter, Facebook and LinkedIn accounts along with your personal social media profiles - it’s useful to use a tool like...
It’s easy to schedule email reports in the new version of Google Analytics. You can set up email reports to be sent to your own inbox, to colleagues within your organization or anyone else who needs to be kept updated on a regular basis on your website’s...
Email Marketing should be an essential part of your marketing toolkit because everyone uses and understands email. Email newsletters are easy and inexpensive to send out, they’re easy to track and measure (email newsletter software has analytics that reports on...
Building a social media audience is not an easy task. It takes dedicated time to find fans and followers and even more time to experiment with sharing the right types of content that will earn Likes, RTs and +1s. With social media, one size does not fit all. Every...
Update Oct 2018: The third-generation editing platform for Constant Contact does NOT offer an option to track email clicks through Google Analytics. If you are interested in switching, we highly recommend MailChimp or Campaign Monitor. Why is integrating...
Here’s an unintentional Easter egg from YouTube. Awkward thumbnail images. Easter eggs in video games are hidden messages or rewards for players. They are usually little in-jokes, secret rooms or minor segues that help motivate players to continue exploring a...
I’ve found that my best presentation skills actually come from my experience acting and as a ballerina. Yes, that was in high school and university, but that practice in front of an audience has been invaluable to me. Plus I see these core presentation skills in...