As of July 1, GA4 has been the analytics version most people are using. Now that you are more familiar with the new interface, there are a few things to know that can improve your reporting. Why do I see fewer sessions in GA4 vs. UA? GA4 tracks sessions...
July-August have been exciting times for changes in technology. Consider the following when planning your fall campaigns. Twitter Became X Do we still tweet? Or do we x and re-x now? This platform continues to be strong for driving website traffic and conversions....
GA4 is Google's only data tracking tool as of July 1 Yay! Google's UA -> GA4 transition day is finally here. As of July 1, Universal Analytics (UA) will no longer track data. It had a good run: October 2012 to June 30, 2023. Double check your data is tracking...
GA4 launches July 1 G'ah. Every time I log into Google Analytics I have to deal with the enormous countdown reminding me there's less than 40 calendar days (28 working days) before Universal Analytics stops tracking data. Not helpful. Let me offer you some actionable...
Data & Privacy Regulations: What marketers need to stay compliant Data collection and analysis is a core part of marketing. Marketers want to know everything from the basics like "how many people come to our website" to more advanced insights like "which are the...
Researchers have been making strides in artificial intelligence (AI) for decades. So many might be wondering why ChatGPT has captured so much attention and whether it's a momentary fad or truly noteworthy. I think it's noteworthy. Here's why. AI is integrated into...
The Google Ads shift towards automation continues as "similar segments" will be removed from all ad groups and campaigns on August 1, 2023 The change is meant to help advertisers stay ahead of increasing restrictions around privacy by using automation strategies that...
What can you do today that you could not do a year ago? My 2022 business resolution was to learn GA4. It's lucky that was my goal because last March Google announced they were sunsetting Universal Analytics. So the July 1 countdown begins. Here's my GA4 Implementation...
GA4 includes a powerful analysis tool called Explore. It’s a set of advanced features that lets users build custom reports, like an outbound clicks report.
In UA, Views were used to create country-specific reports. Views do not exist in GA4 but we can use Filters to recreate a similar report. In Universal Analytics (UA), we were able to create reports that contained only certain data. For example, sites with a .ca and...