Despite the persistent reports of book publishing as a failing (or flailing) industry, publishers’ best-kept secret is that there is no nail in the coffin. I know you don’t believe me. But maybe the people publishing those inspirational business books you...
My what a large IPO you have. Facebook is hoping to raise $5 billion by selling shares this spring (some reports are saying $10 billion—not sure who’s right but $5 billion is cited more often). This is larger than Google’s 2004 IPO that raised $1.9...
Make sure your web design doesn't paint you into an SEO corner! Please check out our guest post today on Wordstream.com about web design and SEO: 5 Blog Redesign Mistakes That Kill SEO. In the post, we outline 5 common web design mistakes that kill search engine...
More specifically, according to a new report from the CMO Council (PDF) when respondents were asked about customer service online. One-third of respondents (33%) said they will post on a brand’s Facebook page when they need to communicate with the brand (while...
Google Search Results have changed significantly over the last 3 months, and if you haven’t been following along, here’s what you need to know. Google has made a ton of changes to how search results are displayed. These are big changes. Imagine that Google...
Wordstream has a great infographic this morning on “What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?” If you’re running PPC campaigns on Google Adwords, then you might want to check this out because 96% of that $37.9...
Clay Shirky stopped by the TED offices to chat about “Why SOPA is a bad idea.” 100% totally worth watching. Shirky offers a great explanation, with metaphors that help SOPA and PIPA make sense, and a quick history of how we got into this copyright...
UPDATE: Great success! SOPA and PIPA were dropped by Congress (for now). See the numbers ... http://www.sopastrike.com/numbers SOPA and PIPA Blackouts are planned across the web tomorrow in protest of the two acts before the US House of Representatives and the US...
Google+ Business Page set up is just like Facebook set up. It’s a place to connect with fans and colleagues and to discuss industry news and information with them. Google+ Business Pages are also very important for search. Google is using information from...
Corporate storytelling is no small feat. But telling the company story is key to online success. The internet is a giant web of conversations. It’s people talking to people, and the most engaging conversations tell stories. We know this yet when we sit down to...