Google+ Business Page set up is just like Facebook set up. It’s a place to connect with fans and colleagues and to discuss industry news and information with them. Google+ Business Pages are also very important for search. Google is using information from...
Corporate storytelling is no small feat. But telling the company story is key to online success. The internet is a giant web of conversations. It’s people talking to people, and the most engaging conversations tell stories. We know this yet when we sit down to...
(c) 2011 WordStream - a certified AdWords partner. This infographic from WordStream is a great breakdown of how Google’s AdWord auction works. It outlines how keywords are entered into the auction, how Google decides which ad is shown where, and how...
Happy New Year! We’ve spent the first week of 2012 here at Boxcar Marketing struggling with Google products—in particular, how to link an AdWords account to a Google Analytics account. Below are the steps that worked for us to link our two accounts....
Online marketing consultant, lit blogger, adjunct professor at Simon Fraser University and social media enthusiast. Find Me On Google+ LinkedIn Twitter (personal account @somisguided) Flickr Photos SlideShare: guest speaking Find Boxcar Marketing on Social Media...
Looking for some marketing articles to read before the end of the new year? Here are the top articles on Boxcar Marketing according to most viewed. 1. How to Manage Your Facebook Business Page Tips on managing a Facebook Page efficiently. 2. Graphical User Interface...
Last night I presented to the SEMPO Vancouver meetup group on the different perspectives of generalists and specialists when it comes to Search Marketing. In summary, marketing generalists are under a ton of pressure to understand and create effective marketing...
Photo by Elana Amsterdam Here at Boxcar Marketing, we like eggnog—and it’s even better with rum. Here’s an easy recipe from The Kitchn for Homemade Eggnog that you can make with either rum or bourbon. Yum! To busy yourself in between eggnogs, (if you...
If you’ve read our post on how to filter out your internal traffic in Google Analytics, you know that it’s important to filter out your internal traffic (employees, subcontractors) in order to avoiding skewing your data.If you’ve read our post on how to filter...
Photo by James Sarmiento Merry Christmas. Happy Hanukkah. Season’s Greetings. Between egg nogs, scratch some to-do items off your list. Polish Up Your Social Media 1. Give your social media avatars and profile photos a new look. 2. Deck the halls: – Fine...