The Vancouver Opera is a former client of Boxcar Marketing so we like to champion them and follow their marketing initiatives. Worth calling out is their 15-second TV spot and transit campaign for season opener West Side Story, which also got a lot of play online. Not...
Last week, Google announced, that Google+ is now available for Google Apps users. This is great news for companies, as Google+ has some exciting features for business use. To get started, your Apps Adminstrator needs to activate Google+, following the same process as...
Photo by Kevin Dooley CC BY2.0 Now that you’ve built your profile and company page on LinkedIn, you’re ready to start using LinkedIn for business. Unlike social networks like Twitter and Facebook, LinkedIn is a social platform built specifically for...
BookNet Canada held the first Tech Forum West in Vancouver on October 18th. Titled Reboot the Book, the conference was a chance to explore how to redesign books using enhancements, apps and the tools available through BookNet Canada. 1. Serve the reader, not the...
Once you’ve built a killer LinkedIn profile, it’s time to build your company profile on LinkedIn. Having a company page on LinkedIn provides another place for clients and customers to find you. It’s also a place to post job openings and to highlight...
There have been a lot of changes to social networks recently. To help you keep on top of what’s been happening, below are two changes that you should be aware of this week. Changes to Facebook Fan Page Posting Permissions Earlier this week, Facebook made changes...
First, what is search engine optimization? Here’s a 3-minute video from Common Craft, in collaboration with Search Engine Land, that explains SEO: You can use Google Webmaster Tools and Google Analytics to improve your search engine optimization ranking:...
On Wednesday, Facebook announced the launch of a new subscribe button that will let you see status updates from people you aren’t friends with, if their status updates are publicly visible. Similar to Twitter, the subscribe button will let you follow people that...
Your LinkedIn profile is both a portrait of who you are professionally and a representation of your company. Below are tips for creating a professional and findable LinkedIn profile that highlights your assets. 1. Use A Profile Photo. LinkedIn is about making business...
For those who have attended BookCamp Vancouver the past two years, there’s a new event happening in lieu of BookCamp this fall. BNC’s Tech Forum West is coming to Vancouver October 18th. The conference, titled Reboot the Book, will focus on how to redesign...