Photo by Elana Amsterdam Here at Boxcar Marketing, we like eggnog—and it’s even better with rum. Here’s an easy recipe from The Kitchn for Homemade Eggnog that you can make with either rum or bourbon. Yum! To busy yourself in between eggnogs, (if you...
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How To Filter Out Internal Traffic In The New Google Analytics
by Crissy Campbell | Dec 15, 2011 | Google Analytics
If you’ve read our post on how to filter out your internal traffic in Google Analytics, you know that it’s important to filter out your internal traffic (employees, subcontractors) in order to avoiding skewing your data.If you’ve read our post on how to filter...

The 12 Days of Christmas (or what you can do before the year ends)
by Monique Sherrett | Dec 8, 2011 | Online Marketing Tips, Underwire Newsletter
Photo by James Sarmiento Merry Christmas. Happy Hanukkah. Season’s Greetings. Between egg nogs, scratch some to-do items off your list. Polish Up Your Social Media 1. Give your social media avatars and profile photos a new look. 2. Deck the halls: – Fine...
Monique Trottier Is Monique Sherrett
by Monique Sherrett | Nov 28, 2011 | Harebrained Ideas
In October, Monique Trottier became Monique Sherrett. And the crazy thing is that she loves the team of James & Monique Sherrett enough to not care that Google is going to be confused about what to display in results for Monique Trottier, or that people on...

New Facebook Insights: What’s New and Who Cares?
by Monique Sherrett | Nov 28, 2011 | Social Media Marketing, Underwire Newsletter
In October, Facebook launched a new version of Facebook Page Insights and they continue to make changes to Page features and available metrics. If you haven’t visited your Facebook Page for awhile here are some things to keep in mind. 1. “Notes” no...

Giant Ant Media on Creating Vancouver Opera’s West Side Story TV Spot
by Monique Sherrett | Nov 23, 2011 | Internet Marketing Strategy, Monique's Pick
The Vancouver Opera is a former client of Boxcar Marketing so we like to champion them and follow their marketing initiatives. Worth calling out is their 15-second TV spot and transit campaign for season opener West Side Story, which also got a lot of play online. Not...

Google+ For Business
by Crissy Campbell | Nov 2, 2011 | Social Media Marketing, Underwire Newsletter
Last week, Google announced, that Google+ is now available for Google Apps users. This is great news for companies, as Google+ has some exciting features for business use. To get started, your Apps Adminstrator needs to activate Google+, following the same process as...

3 Ways To Grow Your Business With LinkedIn
by Crissy Campbell | Oct 27, 2011 | Online Communities, Social Media Marketing
Photo by Kevin Dooley CC BY2.0 Now that you’ve built your profile and company page on LinkedIn, you’re ready to start using LinkedIn for business. Unlike social networks like Twitter and Facebook, LinkedIn is a social platform built specifically for...

Peter Meyers on Digital Books at BookNet Canada’s Tech Forum West
by Crissy Campbell | Oct 20, 2011 | Events
BookNet Canada held the first Tech Forum West in Vancouver on October 18th. Titled Reboot the Book, the conference was a chance to explore how to redesign books using enhancements, apps and the tools available through BookNet Canada. 1. Serve the reader, not the...

How To Build A Company Profile On LinkedIn
by Crissy Campbell | Oct 13, 2011 | Social Media Marketing
Once you’ve built a killer LinkedIn profile, it’s time to build your company profile on LinkedIn. Having a company page on LinkedIn provides another place for clients and customers to find you. It’s also a place to post job openings and to highlight...
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