Your LinkedIn profile is both a portrait of who you are professionally and a representation of your company. Below are tips for creating a professional and findable LinkedIn profile that highlights your assets. 1. Use A Profile Photo. LinkedIn is about making business...
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Tech Forum West Coming to Vancouver
by Crissy Campbell | Sep 8, 2011 | Events
For those who have attended BookCamp Vancouver the past two years, there’s a new event happening in lieu of BookCamp this fall. BNC’s Tech Forum West is coming to Vancouver October 18th. The conference, titled Reboot the Book, will focus on how to redesign...
Facebook’s New Privacy Features
by Crissy Campbell | Sep 1, 2011 | Social Media Marketing
Facebook made huge changes to their privacy features last week, including how tagging and location sharing works, who can see the content that you post and what gets posted to your profile. How Sharing Works Now You can tag anyone on Facebook, even people who...
Facebook Marketing Plan Checklist
by Crissy Campbell | Aug 24, 2011 | Social Media Marketing
Now that we’ve covered how to manage your Facebook business page, the must-have apps to use, and frequently asked questions about Facebook business pages, here’s a 10-step checklist to help you get started with your Facebook marketing: Getting Started 1....
Frequently Asked Questions About Using Facebook for Business
by Crissy Campbell | Aug 17, 2011 | Social Media Marketing
Below are the most frequently asked questions about Facebook for business. Why should I have a Facebook business page? There are several reasons to have a Facebook business page. First, it’s a violation of Facebook’s Statement of Rights &...
7 Must-Have Apps For Your Facebook Business Page
by Crissy Campbell | Aug 10, 2011 | Social Media Marketing
Once you’ve sorted out how to set up and manage your Facebook Business Page, the next step is understanding what applications to use. Using the right applications can help you create a robust Facebook business profile by building content on your page and...
How To Enable Google Places
by Crissy Campbell | Jul 26, 2011 | Online Marketing Tips, Search Marketing (SEO, Paid Search)
Google Places is Google’s version of a local business directory. Listings appear in Google search results under Places, with pins that locate businesses on a Google map. Google Places is excellent for online marketing because it’s a free and easy tool that...
Blog Design Tips for SEO
by Crissy Campbell | Jul 19, 2011 | Search Marketing (SEO, Paid Search), Web Design
This infographic from SEOmoz has useful blog design tips for search engine optimization. It’s a great resource to have on hand when building or redesigning your blog: Created by Dawn Shepard for SEOmoz
Top 5 Ranking Factors in Search
by Crissy Campbell | Jul 12, 2011 | Search Marketing (SEO, Paid Search)
SEOmoz recently came out with their 2011 Search Engine Ranking Factors report that analyzes what influences search ranking. The report compiles survey results from 130+ SEO professionals as well as search data on 10,000+ keywords. The graph below shows what...
How to Manage Your Facebook Business Page
by Crissy Campbell | Jun 9, 2011 | Social Media Marketing
Managing your Facebook business page can be time consuming. Here are our tips for how to manage your Facebook page efficiently while ensuring that it is still effective and engages your fans. Notifications When Facebook made changes to their pages this past spring,...
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