Social media marketing campaigns can be divided into two modes—maintenance mode and outreach mode. Maintenance mode includes the regular, every-day running of your campaign. This could involve posting tweets on Twitter, monitoring comments on your blog, or...
Let’s start with the basics. What are blogs? Blogs are networked environments of people with shared interests. A metaphor that we like at Boxcar Marketing is that if the internet is a big party, then bloggers are clusters of people having a conversation. Who is...
In today’s environment, successful public relations needs to incorporate social media. Social media can enhance your public relations efforts because of the potential for word of mouth and how quickly and easily conversations can spread online. Social media has...
What is a RSS feed? RSS stands for Really Simple Syndication. It is a XML web feed that pulls new content from a website. RSS feeds are useful because, instead of having to visit your favourite blogs and websites to see if they have new posts, RSS feeds come to you...
Blogs are excellent marketing tools. They allow you to have conversations with prospective customers, current customers and fans. Basically, they’re like your media centre - you determine what stories you want told and they provide an opportunity to create word...
Creating your own LinkedIn Group increases your profile and gives you control over the group’s content and reach. The goal with a group is to engage your audience and leverage your company’s thought leadership. From our experience, it’s best to have...
An online marketing strategy should be at the core of your online marketing and social media marketing activities. Guerrilla Consulting’s 7 Sentence Marketing Plan is an easy and effective method that focuses your strategy. A 7-Sentence Marketing Plan answers...
Right Course Magazine, Business in Vancouver’s magazine on executive training and professional development, just published an article written by Boxcar Marketing titled “Class (Inter)actions: Top tips for getting results from social media.” The...
Wow the end of the year is quickly approaching. Are you panicked or well planned? If you have been meaning to organize your thoughts for the upcoming year, here are some guiding questions to ask yourself. Would you say your company is becoming more effective at...
Flickr Source: David Harber by-nd/2.0 Contests are a great way to spread the word and spark excitement about a campaign. They can increase your audience reach, reward your fans and get people talking about you. But contests don’t run themselves; they need to be...