This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future. What is your business promising?
Last week we looked at website usability and the three golden keys to creating better online user experiences. Google Analytics can be a useful tool when reviewing your site’s usability and there are a number of ‘red flags’ to watch out for. These...
A number of big industry players and knowledge seekers have reported recently on various aspects of search and social media. Forrester reported in The Future of Search Marketing, there are a number of things we can expect in regards to search and social media: * More...
It’s August and, albeit reluctantly, we are busying preparing for Fall. What better time than now to review your website’s usability? Todd Sieling of Corvus Consulting recently presented at the SFU Summer Publishing Workshops on usability and outlined his...
Why you need Social Media AND Search. With tight budgets, companies are trying to make decisions about where and how to allocate resources. The much-lauded options for social media are ever present in the press, which pushes many to shuffle resources from search...
Registration for BookCamp 2010 opened last week and we’re getting excited for a full day of book and technology-related discussions. BookCamp Vancouver is a chance to bring the publishing and technology community together to discuss the future of books and...
Marketers know that the ability to measure success online is far more accurate than measurements offline. Tracking, analyzing and responding to the data is your key to success. Begin by defining the key performance indicators, or KPIs, for your campaigns. With your...
One of our clients, BC Book Prizes, is holding their Summer 2010 Online Auction. They have some amazing prize packages that are open to bidding and the proceeds go to supporting the achievements of British Columbian writers and publishers. Prizes Include: The...
If you are unfamiliar with Hootsuite, it’s a twitter platform (based out of Vancouver) that lets you manage multiple twitter accounts, schedule your tweets, sync twitter accounts with your team, and track your twitter stats - like how many users are clicking on...
A lot has been happening on the web these past few weeks so we thought it’d be useful to do a roundup of some of the must-read articles that we’ve come across that you may have missed. Do you have other interesting articles to add to this list? 5 Social...