by Crissy Campbell | Aug 31, 2010 | Social Media Marketing
In the last month Facebook has released two new features - Questions and Places. Questions lets you post queries to the Facebook community and Places allows you to share your location with your Facebook friends. While neither of these functions are new to the web,...
by Monique Sherrett | Aug 27, 2010 | News, Work
You can ignore this message. I’m testing the schedule post function because there seems to be a conflict with the server time and the localization settings. Dreary, I know. Skip down and enjoy the AT&T post instead.
by Monique Sherrett | Aug 27, 2010 | Harebrained Ideas
This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future. What is your business promising?
by Crissy Campbell | Aug 24, 2010 | Google Analytics
Last week we looked at website usability and the three golden keys to creating better online user experiences. Google Analytics can be a useful tool when reviewing your site’s usability and there are a number of ‘red flags’ to watch out for. These...
by Monique Sherrett | Aug 18, 2010 | Search Marketing (SEO, Paid Search), Social Media Marketing
A number of big industry players and knowledge seekers have reported recently on various aspects of search and social media. Forrester reported in The Future of Search Marketing, there are a number of things we can expect in regards to search and social media: * More...
by Crissy Campbell | Aug 17, 2010 | Online Marketing Tips, Underwire Newsletter
It’s August and, albeit reluctantly, we are busying preparing for Fall. What better time than now to review your website’s usability? Todd Sieling of Corvus Consulting recently presented at the SFU Summer Publishing Workshops on usability and outlined his...
by Monique Sherrett | Aug 13, 2010 | Search Marketing (SEO, Paid Search), Social Media Marketing
Why you need Social Media AND Search. With tight budgets, companies are trying to make decisions about where and how to allocate resources. The much-lauded options for social media are ever present in the press, which pushes many to shuffle resources from search...
by Crissy Campbell | Aug 9, 2010 | Monique's Pick
Registration for BookCamp 2010 opened last week and we’re getting excited for a full day of book and technology-related discussions. BookCamp Vancouver is a chance to bring the publishing and technology community together to discuss the future of books and...
by Crissy Campbell | Jul 22, 2010 | ROI Measurements, Social Media Marketing, Underwire Newsletter
Marketers know that the ability to measure success online is far more accurate than measurements offline. Tracking, analyzing and responding to the data is your key to success. Begin by defining the key performance indicators, or KPIs, for your campaigns. With your...
by Crissy Campbell | Jul 20, 2010 | Events
One of our clients, BC Book Prizes, is holding their Summer 2010 Online Auction. They have some amazing prize packages that are open to bidding and the proceeds go to supporting the achievements of British Columbian writers and publishers. Prizes Include: The...
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