If you are unfamiliar with Hootsuite, it’s a twitter platform (based out of Vancouver) that lets you manage multiple twitter accounts, schedule your tweets, sync twitter accounts with your team, and track your twitter stats - like how many users are clicking on...
A lot has been happening on the web these past few weeks so we thought it’d be useful to do a roundup of some of the must-read articles that we’ve come across that you may have missed. Do you have other interesting articles to add to this list? 5 Social...
Back in April we talked about How to Understand a Google Analytics Report and since then we’ve been providing a lot of Google Analytics tips. Since it’s handy to have all of our tips in one place, here is a roundup of our Google Analytics guidelines and...
Dec 15, 2011 Update: Here’s how to filter out internal traffic in the new Google Analytics. Nothing skews your website analytics more than including your internal traffic. Employees’ behaviours on the site are different than visitors’ behaviours...
Today we are testing the localization settings for our website and server. There appears to be a disconnect between when we think posts are going to go live and when they actually go live. Rather annoying. So now we’re going to test our theories. Some days you...
The iPad launched in Canada two weeks ago now and we’re waiting to see what impact it will have on book sales and the publishing industry as a whole. While it’s still too early to get concrete data (in Canada few books have even been licensed to the...
Google Analytics’ Annotations feature is a really useful tool that doesn’t get used as much as it should. It’s an easy feature to apply and it’s great for measuring the success of your marketing campaigns because it creates an activity timeline...
Effective copywriting is about having a good mix of SEO copywriting skills, online writing skills, and a solid understanding of your target audience and your overall marketing objectives. Good copywriting can help your content get found, convince people to buy your...
Facebook Pages aren’t a new feature, (although they keep changing the types of pages available), but when creating a Facebook Page it is difficult to know which type of page to choose. And Facebook doesn’t make this easy—once you’ve chosen a...
I was at Northern Voice two weekends ago and I went to a great session with the CBC’s Lisa Johnson and the Vancouver Sun’s Kirk LaPointe, on how journalists use social media. At the session, LaPointe argued that there is no news problem or audience problem...