GA4 can be a tricky implementation. It’s worth getting started now.
Google Analytics 4 (GA4) Implementation Checklist
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How to implement GA4 with Google Tag Manager
Getting started with Google Analytics 4 (GA4) is more complicated than most marketers would like, me included. Here is what I've learned about getting started with GA4 (so far). 1. Implement GA4 via GTM. GTM is definitely the way to go. If you are following GA4 setup...
How to Track Campaign Traffic in Analytics
Use URL Parameters when creating Facebook/Instagram ads so you can verify that traffic in the Campaigns report of Universal Analytics or the Traffic Acquisition report of GA4. First, what are URL parameters and why are they useful to include? URL parameters add...
15-Minute Tour of GA4
Google is depreciating Universal Analytics on July 1, 2023. Wow, Google has called the bluff and announced that Analytics users have 15 months to switch to something else or get their GA4 house in order. ​You can read the announcement...
Google Analytics 4 — What do I have to do, and when?
Most Boxcar Marketing clients are book publishers who are using Shopify to run their ecommerce site. They already have Universal Analytics installed. They are using Google Tag Manager to track events in UA, and subsequently have easily created their new Google...
What is GA4 (and why should I care)?
GA4 is Google's totally new website tracking and reporting tool. It's a complete overhaul of Universal Analytics (the "google analytics" you're probably using today). Google wants you to cold-turkey switch over, but in my experience this is tricky because the same...
Remove Trailing Slash in Google Analytics
Have you ever run your Google Analytics > Behaviour > Site Content > All Pages report and been discouraged to find duplicate URLs? In particular some that are yourdomain.com/article and yourdomain.com/article/ B'ah that trailing slash means you have to export...
Must-Know Instagram Updates
It is Autumn and change is in the air! Instagram has rolled out a bunch of updates. Learn what's new. 1. Option to post via desktop My favourite of the updates. Creating Instagram posts has been restricted to the app, which is a pain if you're managing IG for a...
Back to Work. What You Need to Know About SEO.
This week's marketing question: "Is SEO a thing of the past?" Key Point: Search engines are re-writing website title tags and the algorithms get more and more sophisticated so it would be easy to think (hope) that search engine optimization work is no longer needed....
Marketing Metrics for Publishers
Below is a resource of report templates, how-to instructions and tools to help publishers better understand social media metrics and Google Analytics. My contact details are in the top corner if you need a one-on-one consultation or are interested in Boxcar Marketing...